In the first place, perhaps we might act morally just to avoid punishment. Second, we might be persuaded to be moral simply out of enlightened self- interest. The argument would go like this: if we inflict evil on others, then individuals, or the society in which we live, might do the same to us. . Third, we might act morally because of the inner conviction that human persons are unique, precious, worthwhile, that there is great intrinsic value in the human person, that human persons are worthy of our love.