Media information literacy

• Information


  Processed data and/or knowledge derived from study, experience, instruction, signal, or symbols
• Sources of Information


  • Primary
  • Secondary
  • Tertiary
• Primary source


  An original, uninterpreted, or first-hand material created by the person's involved in an activity or an event
• Secondary source


  Information obtained through the analysis, interpretation, and evaluation of primary source materials
• Tertiary source


  Involves information that collects, organizes, and summarizes primary and secondary source materials
• Tertiary sources


  • Encyclopedia
  • Dictionary
  • Guidebooks
  • Manuals
• Indigenous Media


  A form media conceptualized, produced, and circulated by indigenous people as vehicles for communication, specifically for cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty
• Indigenous Media


  • Folktales
  • Folksongs
  • Folk Dances
• Library


  A place and a means of access to information, ideas, and works of imagination
• Kinds of Library Services

  • User Services
  • Technical Services
  • Computer Services
  • Administrative Services
• Classifications of Libraries


  • School
  • Academic Libraries
  • Public Libraries
  • Special Libraries
• Internet


  A global network of computers that allows computer users around the world to share information for various purposes
• Facts


  Based on empirical research and quantifiable measures, something that's undisputable, definitively occurred in the past, proven through calculation and experience
• Truths


  May include fact, but it can also include belief (philosophical ideas), a fact you believe that applies to situations, a norm or a kind of acceptance
• How to Evaluate Information


  • Who or what is the source?
  • What is the medium used?
  • What is its purpose?
  • How is the information made?
  • Is it valuable to the audience?
  • Is it CRAAP? (Currency, Relevance, Authority, Accuracy, Purpose)
• Language


  A system of arbitrary, vocal symbols that permit all people in a given culture, or other people who have learned the system of that culture to communicate or to interact
• Media Language


  The codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
• Denotative Meaning


  Literal meaning of the media
• Connotative Meaning


  Various interpretations that media suggests to the audience which are often associated with culture, values, beliefs, etc.
• Types of Media Codes


  • Technical Codes
  • Symbolic Codes
  • Written Codes
• Types of Media Conventions


  • Form Conventions
  • Story Convention
  • Genre Convention
• Form Conventions


  • Title at the beginning, credits at the end
  • Tutorials explaining mechanics of how the game works
• Story Conventions


  • The Underdog Character
  • In romantic movies, when characters catch an eye to eye moment, it means love
  • Murder Mysteries
• Genre Conventions


  • Zombies in apocalyptic scenes
  • School-based Characters representative of the group to which they belong
  • The concept of Mean Girls
  • Pop Music
• Media Messages


  Pieces of information sent from a source to a receiver; ideas that may arise from media contents
• Media Producers


  • Journalists
  • Writers
  • Directors
  • Recording Artists
  • Photographers
  • TV Hosts
  • Cameramen
  • Sound and Lights Men
• Media Stakeholders


  • TV Networks (ABS-CBN/ GMA)
  • Movie Festivals (MMFF)
  • Award Giving Bodies (FAMAS/Oscars)
  • Group of Broadcasters (KBP)
  • Cable TV Networks (Cignal)
  • Streaming Services (Netflix)
• Media Audience


  Refers to the group of consumers for whom a media was constructed as well as anyone else who is exposed to the message
• Digital citizenship


  The ability to find, access, use and create information effectively; engage with other users and with content in an active, critical, sensitive and ethical manner; and navigate the online and ICT environment safely and responsibly, being aware of one's own rights
• Legal, Ethical and Societal Issues in Media and Information


  • Intellectual Property
  • Fair Use
  • Netiquette
  • Internet Addiction
  • Cyberbullying
• Intellectual Property (IP)


  The creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce
• Copyright


  A legal term used to describe the rights that creators have over their literary and artistic works
• Plagiarism


  An act or instance of using or closely imitating the language and thoughts of another author with the intent to represent them as one's own without proper acknowledgment
• Intellectual Property (IP)


  The "creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names, and images used in commerce"
• Types of Intellectual Property


  • Copyright
  • Plagiarism
  • Patent
  • Trademark
  • Industrial Design
  • Geographical Indications and Appellations of Origin
• Plagiarism


  An act or instance of using or closely imitating the language and thoughts of another author without authorization; the representation of that author's work as one's own
• Acts of Plagiarism


  • Copying media (especially images) from other websites to paste them into your own papers or websites
  • Making a video using footage from other's videos or using copyrighted music as part of the soundtrack
  • Performing another person's copyrighted music (i.e., playing a cover)
  • Composing a piece that borrows heavily from another composition
• Patent


  An exclusive right granted for an invention, providing the patent owner with the right to consent on the invention or a way for others to use it
• Examples of patented inventions

  • Lightbulb by Thomas Alba Edison
  • "Omni-directional, vertical lift helicopter drone" by Edward G. Vanderlip
• Trademark


  A distinguished sign of goods or services of one enterprise from those of other enterprises