Commercialisation of sport

• Commercialisation of Sport


  Making money from sport
• A lot of money comes from sponsorship - if people are going to see it, companies will pay to advertise on it, whether it's a person, team, league, stand, trophy, mascot or ball
• Sponsors might also provide equipment, training or facilities
• Money also comes from the media - TV, radio, internet companies pay to broadcast sports
• Broadcasting sports on TV and the internet means it now reaches an even larger, global audience
• Social media gives fans new ways to interact with their favourite sports stars and teams
• Sports also make money through selling tickets to events
• Golden triangle


  The relationship between sport, the media and sponsorship
• The media pays for the rights to show sporting events, which provides income for sports to develop at lower levels
• Media coverage makes more people aware of the sport, so more people may play it or watch it
• Media coverage of star players and athletes can create role models who inspire people to play
• The media can hold so much power over sport that they can change things like the number of games played or the timing of matches
• Being able to watch on TV or the internet, rather than going to the game, can save fans money, but this means losses in ticket sales for the sport and a poorer atmosphere at the stadiums for spectators
• Sponsorship provides funding in return for advertising
• Sponsorship can help the sport by providing money for new equipment, facilities, and paying players and officials good salaries
• Sponsorship isn't all great - the money is only available for the top sports and teams, so it doesn't benefit the sport as a whole
• Women's sport gets far less sponsorship than men's sport
• Sponsors can influence the team's playing style or team selection if the team really needs the sponsor's money
• Inappropriate sponsors like cigarette, alcohol and unhealthy food companies can give a false image of health and encourage unhealthy behaviours, especially in youth sports