Variables affecting conformity

• size of group - one real participant and a confederate

  low conformity
• size of group - one real participants & two confederates

  13% conformity
• size of group - one real participant & three confederates

  32% conformity
• size of group - one real participant & 3+ confederates 


  no further increase in conformity from 3 confederates
• Difficulty of task

  conformity increases as difficulty of task increases - due to informational social influence
• non-unanimous majority 


  conformity response drops by 5% when one other person supports the naive participant