MIDTERM E COMMERCE

• 1. commerce


  Involves the use of the Internet, the World Wide Web (Web), and mobile apps and browsers running on mobile devices to transact business
• Internet


  A worldwide network of computer networks
• Web


  One of the Internet's most popular services, providing access to billions of web pages
• App


  A software application, typically used when referring to mobile applications
• Mobile browser


  A version of web browser software accessed via a mobile device
• 1. commerce

  Digitally enabled commercial transactions between and among organizations and individuals
• Digitally enabled transactions


  Transactions mediated by digital technology
• Commercial transactions


  Involve the exchange of value (e.g., money) across organizational or individual boundaries in return for products and services
• 1. e-business


  Refers primarily to the digital enabling of transactions and processes within a firm, involving information systems under the control of the firm
• Difference between E-Commerce and E-Business

  1. business does not include commercial transactions involving an exchange of value across organizational boundaries
• Mobile platform


  Provides the ability to access the Internet from a variety of mobile devices such as smartphones and tablets via wireless networks or cell phone service
• Unique features of e-commerce technology

  • Ubiquity
  • Universal standards
  • Information richness
  • Interactivity
  • Information density
  • Personalization and customization
  • Social technology
• Ubiquity


  1. commerce is available just about everywhere, at all times, and liberates the market from being restricted to a physical space
• Universal standards


  The technical standards of the Internet, and therefore the technical standards for conducting e-commerce, are shared by all nations around the world
• Information richness


  The complexity and content of a message, which e-commerce technologies have the potential to offer considerably more of than traditional media
• Interactivity


  Enabling two-way communication between merchant and consumer and among consumers
• Information density


  The total amount and quality of information available to all market participants, consumers, and merchants alike
• Personalization and customization


  Merchants can target their marketing messages to specific individuals and change the delivered product or service based on a user's preferences or prior behavior
• Social technology


  1. commerce technologies have evolved to be much more social by allowing users to create and share content with a worldwide community
• Types of e-commerce

  • Business to Customers
  • Business to Business
  • Customer to Customer
  • Mobile E-Commerce
  • Social E-Commerce
  • Local E-Commerce
• Business to Customers

  Includes purchases of retail goods; travel, financial, real estate, and other types of services; and online content
• Business to Business

  Businesses focus on selling to other businesses, and is the largest form of e-commerce
• Customer to Customer

  Provides a way for consumers to sell to each other with the help of an online market maker (also called a platform provider)
• Mobile E-Commerce

  The use of mobile devices to enable online transactions
• Social E-Commerce


  1. commerce that is enabled by social networks and online social relationships
• Local E-Commerce


  A form of e-commerce that is focused on engaging the consumer based on his or her current geographic location
• Academic disciplines concerned with e-commerce

  • Technical approaches
  • Behavioral approaches
• Technical approaches


  Focus on data mining, search engine design, and artificial intelligence
• Behavioral approaches


  Focus on e-commerce's implications for firm and industry value chains, industry structure, corporate strategy, and online consumer behavior
• world wide web (WWW) is an information system that runs on the internet infrastruture.
• killer app - world wide web
• commercial transactions - exchange of value