MEDIA CODES AND CONVENTIONS

• Language- pertains to the technical and symbolic ingredients or codes and convention that media and information professionals may select and use in an effor to communicate ideas information and knowledges
• MEDIA LANGUAGES- codes, conventions, ormats, symbols, and narrative structures that indicate the meaning of media messages to an audience
• Denotative - literal
• Media and Information Language - the way in which the meaning of media text is conveyed to the audience. It is conveyed through media codes and conventions
• Media codes and conventions - are like the building blocks of all the media around us.
• Media codes - generally have an agreed meaning, or connotation, to their audience. There are three types of this , symbolic codes, technical codes and written codes.
• Media codes - Systems of signs and symbols that when put together creates a meaning
• media codes- Tools used to construct or suggest meaning in meadia forms and profuct that have a commonly meaning to the target audience
• GENRE - refers to class/category of artistic endeavor having particular form, contents, technique, or the like
• 4 symbolic codes

  • settings
  • Mise en scene
  • Acting
  • Colours
• 4 Technical codes

  • Camerawork
  • editing
  • Audio
  • Lighting
• 2 Written codes

  • Printed language
  • spoken Language
• 3 Conventions

  • form conventions
  • Story conventions
  • genre convention
• Symbolic codes- Social in nature meaning the codes live outside the media product themselves. themselves, but would be understood in similar ways in the ‘real life’ of the audience.
• • SETTING the time and place of the narrative
• 1. MISE EN SCENE- a French term that means

  ‘everything within the frame’.
• Mise en scene - Set Design, Costume, Props, Staging, and Composition
• ACTING - Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative.
• Colour - has highly cultural and strong connotations
• Technical codes - are codes that are specific to a media form and do not live outside of them.
• Camerawork refers to how the camera is operated, positioned and moved for specific effects.
• • Extreme long shots also called extreme wide shots such as a large crowd scene or a view of senery as fas as the horizon
• Long shot- a view of a situation or a setting from a distance
• Medium long shot- shows group of people in interaction with each other,
• Full shot- a view of a figures’ entire body in order to show action or constellation group of characters
• Medium close Shot-  shows a subject down to ther chest/waist
• Closeup shot- a full screen shot of a subjects face showing finest nuances of expression
• Extreme Closeup shot- shot of hand,eye, object in detail
• Establishing shot- often used at the beginning of a scene to indicate location or setting, it usually shows a long shot from a neutral position
• Point of view shot- shows a scene from the perspective of a character or one person. Most newsreel footages are shown from the perspective of the newscaster.
• Reaction Shot- short shots of characters' response to an action
• Insert Shot- a detail shot which quickly gives visual information necessary to understand the meaning of a scene
• Reverse angle shot- a shot from the opposite perspective
• handheld camera shot- the camera is not mounted on a tripod and instead held by the cameraperson resulting in less stable shots
• CAMERA ANGLES 

  • How the camera is placed and how objects, people, and places are shot
• Eye level- (Straight on angle) views a subject from the level of the person eye
• Low angle shot - ( the camera shots look up, the subject looks large which creates the impression of power)
• Over the shoulder shot often used in dialogue scenes, a frontal view of a dialogue partner from the perspective of someone standing behind and slightly to the side of the other partner, so that parts of both can be seen
• Dutch angle shot- the camera is slanted to one side, used to create a sense of disorientation a destabilized mental state or increase the tension
• Ground level Shot- camera height is at the ground level. Ginagamit pag walking without revealing the face.