visual

• Visual information


  The artistic or creative representation or interpretation of an idea, concept, or emotion using different media
• Types of visual media

  • Photography
  • Video
  • Screenshots
  • Infographics
  • Data visualization (charts and graphs)
  • Comic strips/cartoons
  • Memes
  • Visual note-taking
• Formal vs informal visual media

  • Formally produced (by schools, government, established media/publishing outfits)
  • Informally produced
• Primary purposes of visual information

  • To gain attention
  • To create meaning
  • To facilitate retention
• Visual design elements


  • Line
  • Shape
  • Value
  • Texture
  • Color
  • Form
• Line


  Describes a shape or outline, can create texture, can be thick or thin, may be actual, implied, vertical, horizontal, diagonal, or contour
• Shape


  Usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture, may also be organic
• Value


  The degree of light and dark in a design, the contrast between black and white and all the tones in between, can be used with color as well as black and white
• Texture


  The way a surface feels or is perceived to feel, can be added to attract or repel interest, visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
• Color


  Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue), can be used for emphasis or to elicit emotions, can be warm, cool, or neutral, plays a major role in visual perception and influences reactions
• Form


  A figure having volume and thickness, an illusion of a 3-dimensional object can be implied through the use of light and shading, can be viewed from many angles
• Visual texture


  The illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
• Color


  Determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue)
• Color and color combination can play a large role in the design
• Color


  May be used for emphasis or to elicit emotions from viewers
• Color


  May be warm, cool, or neutral
• Color plays a major role in our visual perception, as it influences our reactions of the world around us
• It is important to create color palettes that will evoke the appropriate audience reactions
• Form


  A figure having volume and thickness
• An illusion of a 3-dimensional object can be implied through the use of light and shading
• Form can be viewed from many angles
• Vertical vs. Horizontal Line

  • Vertical line
  • Horizontal line
• Value


  • Example image
• Shapes


  • Geometric
  • Organic
  • Abstract
• Color Combination


  • Example image
• Texture


  • Example image
• Consistency


  Necessary for margins, typeface, typestyle, and colors, especially in slide presentations or documents that are more than one page
• Center of interest


  An area that first attracts attention in a composition, more important than other objects or elements
• Balance


  A feeling of visual equality in shape, form, value, color, etc. Can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced
• Harmony


  Brings together a composition with similar units
• Contrast


  Offers some change in value creating a visual discord in a composition, can be used to bring objects out and forward in a design
• Directional Movement


  A visual flow through the composition, suggestion of motion created by placement and position
• Rhythm


  A movement in which some elements recur regularly, like a dance
• Perspective


  The arrangement of objects in two-dimensional space to look like what they appear in real life