Lesson 1

• Jim Morrison: 'Whoever controls the media, controls the mind.'
• Multimedia


  Combined forms of information such as text, audio, video, images and animation in a variety of application environment and settings
• Uses of multimedia

  • Entertainment and fine arts (movies and animation, interactive multimedia, others)
  • Education (computer-based training courses, edutainment (blend of education and entertainment, others))
  • Engineering, mathematics, and scientific research (modeling, simulation, and others)
  • Industry (presentation for stakeholders, superiors, and co-workers, employee training, advertising, and marketing)
  • Multimedia in public places (stand-alone terminals and kiosks in hotels, railway stations, malls, museum and grocery stores; digital bulleting boards, etc)
• Multimedia elements


  • Text
  • Image
  • Audio
  • Video
  • Animation
• Text

  The most common component in multimedia presentation. It represents a specific information or direction, is straightforward, simple and easy to absorb. It is usually combined with other components to reinforce message or add a specific instruction.
• Image


  Allows us to capture and provide more relevant information compared to text. It is commonly two-dimensional and varies in quality depending on its resolution. It is composed of pixels which are the smallest units containing specific information to form such.
• Audio


  Serves as one of the effective alternatives in transmitting or receiving information. It allows you to gain as much information as texts without using your eyes. It is also used to convey instructions, warnings, and simulated storytelling which reinforces and complements visual media.
• Video


  A moving visual media where moving elements or real events are recorded making it more appealing to all sorts of audiences.
• Animation


  Revolves around animated objects which are drawn or computer-generated. Digital animation improves our experience in watching sci-fi and animated films or even product commercials.
• Principles in multimedia presentation

  • Cleanliness and contrast
  • Consistency
  • Alignment
  • Proximity
  • Balance
• Cleanliness and contrast


  Keep and present only relevant and very important information. Establish contrast of information or hierarchy wherein more important details are either highlighted or emphasized.
• Consistency


  A good presentation has an evident design template that keeps the audience focused on the parts and design of the presentation. The template should guide the color, styling, and placement of elements.
• Alignment


  Allows the audience to determine the organization and importance of the elements in the presentation. Avoid mixing alignments in one slide or screen.
• Proximity


  Defines the space between and around the different components of the presentation. Avoid being too crowded by leaving plenty of open space or "white space" to allow the audience to absorb the information easily.
• Balance


  The form and content should be coherent (relative and has purpose) and balanced (natural to the eye). The multimedia presentation should have a balanced and justified combination of text, graphics, objects and audio elements.
• Phases of multimedia production

  1. Pre-production phase (planning stage)

  2. Production phase

  3. Post-production phase

  4. Release and feedback
• Pre-production phase


  Allows the multimedia team to analyze the needs of the audience, elaborate the material idea and identify the needed resources. Usual outputs are cast and crew list, storyboard and script.
• Things to consider in pre-production phase


  • Audience profile (age, grade level, reading and listening level, ethnicity, etc.)
  • Devices and equipment (mobile phones, digital cameras, computers, lights)
  • Cost (expenses during production such as transportation allowances, food and props)
  • Skills (super-techie or beginner)
  • Time (how much time to produce and deliver the material)
• Production phase


  Storyboards and scripts are now converted into actual piece of art. In video production, you grab your digital camera, mobile phone or any recording devices and start shooting.
• Post-production phase


  After shooting, it is time to compile the footage into a single output. In video production, editing is as much important as shooting videos.
• Tips for video editing

  • Select a video editing software based on functionality, user-friendliness
  • Organize your videos per scene
  • Scan your raw footages first by play backing it in your media player before importing to eliminate "garbage editing"
  • Import only the footages needed in your material
  • Arrange chronologically the footages in your timeline
  • Utilize cuts and transitions to clean and stitch every footage in your timeline
  • Adjust audio and color settings of your videos
  • Add texts, objects and visual effects if necessary
  • Save your project and export it as a video
• Release and feedback


  After completing and exporting your project, you can share it with the whole class or upload it online to get feedback on its effectiveness and get advice on how to improve.
• Text


  A simple and flexible format of presenting information or conveying ideas.
• Types of text

  • Formal texts
  • Informal texts
  • Text as visual
• Typeface


  The representation or style of a text in the digital format, including alphabets, numbers, punctuation marks, symbols and other special characters. The use of various font types can express different emotions or meaning.
• Design principles and elements for text

  • Emphasis
  • Appropriateness
  • Proximity
  • Alignment
  • Organization
  • Repetition
  • Contrast
• Serif

  connoted formality and readability in large amount of texts.

  usually used for the body of textbooks.

  give a classic or elegant look
• Sans Serif


  clean and minimalist look to the text.

  used for clean and direct meaning like road signage and nutrition facts.

  gives a modern look, used primarily in web design
• Slab serif

  carries a heavy look to text

  can be used for large advertising sign on billboards
• script

  draws much attention to itself because of its brush-like strokes.

  used in wedding invitations or formal events.
• decorative

  caters to a wide variety of emotions or themes
• Emphasis - Bold, Italicized, Heavier Weight, Darkened/Lightened, Enlarged