the daily mail

• the daily mail is owned and published by DMGT and is a very established company going on since 1896
• the paper has stayed within a family organisation as a viscount meaning family is associated with wealth
• DMGT is a big company and brings around 2 billion pounds yearly as well as operating in media industries maximizing profits
• they operate across 40 countries globally making them powerful as well as being horizontally integrated so they buying out other newspapers
• Print newspaper declining with many turning online for news
• the daily mail has 1.1m circulation daily therefore around 2.2m readership but importantly their website attracts 218 unique viewers making the daily mail the most visited newspaper website in the world
• their website opens up further opportunites to make money from advertising revenue like allowing ads in the paper, competitons, and sponsered content.
• the daily mail has won lots of awards like the national paper of the year 8 times
• there is a staff of reporters who source and write stories but can also purchase stories from other sources and credit them
• more revenue can be earned as they offer syndication of own stories photos and content for sale
• The Daily Mail encourages interactivity with the audience by inviting them to submit own stories and photos as a way of involving readers and at a cheaper price to get hold of stories quicker
• their website is free to acces which may be a reason why its popular, as well as having a free app with no in app purchases
• the daily mail does make money from app because they use advertising like non stoppable videos and pop-ups
• There is a second app which is less popular as you pay and only has 34000 users a month
• the daily mail has a right wing political stance and often supports conservative parties
• theres a lot of articles that are clearly politically agaisnt labour and pro conservative ideologies so daily mail is more pro trump
• back in the 40's they posted pro nazi content like positive stories about hitler and nazi party
• daily mail has also been involved in a number of controversial stories with many breaching regulations like in 2009 when a homophobic article about death of stephen gatley led to 25,000 complaints
• an ex reporter for daily mail said how paper plagerises stories without paying and how they were happy to create fake news for drama/signification spiral?


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• the daily mail will often breach IPSO regulations
• they breach regulations as they know they can afford fines and risk is worth more profit
• the daily mail has a good way of targeting audiences globally as they have a scottish paper tailored to that audience as well as a general version featuring european and african news
• They also have a synergetic partnership with the peoples daily, a communist chinese newspaper, to be able to acces stories in china that are often heavily censcored
• the daily mail organised campaign to encourage donations for all staff which may make people feel as if they are doing good for the country.
• Facebook and twitter brings in modern audiences and drives users back to their website with links
• there are sensationalised headlines with lots of enigma codes used as clickbait to hook readers
• Harmfull comments do still bypass regulatory systems and its hard to know if the daily mail would ban them as they get more benefits like publicity
• halls reception theory = example

  content of daily mail is pointed towards right-wing conservatives, age gender, and social class will determine how these messages are interpreted. For example an article began with "conservative republicans demand" so article about immigration may appeal to some readers fears and concerns but readers from different backgorund decode it differently like promoting enophobia.
• halls reception theory

  readers of daily mail form communities online discussing and sharing articles reinforcing each other interpretations, for example Comment sections on the website help understand how the Daily Mail is shaping readers' interpretations
• Gerbner cultivation theory

  Long exposure to the media can shape viewers' perceptions of reality, so daily mails constant coverage of certain topics can cultivate certain attitudes. the daily mail coverage of crime or celeb culture contributes to shaping how readers think, and these repeated representations reinforce stereotypes and maybe create fear.
• uses and gratifications

  readers turn to daily mail for info on current events, celeb gossip, politics, and the papers frequent updates cater to readers wanting up to date information. they also offer entertainment through coverage of celeb news and readers may use this as leisure reading. The daily mails online platform has opportunities for readers to engage with content, share articles on social media to interact, and share opinions with others on current issues.
• The Daily Mail has faced criticism for its treatment of women, including objectifying images and sexually explicit content. Some argue that this perpetuates unrealistic beauty standards and promotes harmful gender norms.
• Critics have raised concerns over the Daily Mail's role in promoting climate change denialism and undermining scientific consensus on global warming.