Ethical Guidlines

• There are 6 Ethical Guidelines; Voluntary Participation, Informed Consent, Debriefing, Confidentiality, Deception and Withdrawal Rights
• Voluntary Participation - no threat, force or pressure to participate '
• Informed Consent - nature and purpose of study is told and permission contracts are used
• Debriefing - participants leave study understanding aim, results and conclusion of the experiment
• Confidentiality - right to privacy
• Deception - permissible if it alters behaviour and therefore the results of the study
• Withdrawal Rights - unconditional right to withdraw from the study without any reason