MEDIA AND INFORMATION SOURCES

• Media sources


  Communication tools or channels used to store information or data
• Information sources


  Sources of information that must be dedicated to the media of your choice
• Not all sources are created equal and are not the same
• It's not as simple as it might seem to determine the value of information
• Information is improved and processed
• Sources of information


  • Library
  • Indigenous Knowledge
  • Mass media
  • Internet
  • Indigenous community
• Indigenous


  Native; local; originating or produced naturally in a particular region/locality
• Indigenous knowledge


  Knowledge, interpretations, goals, and values that Indigenous peoples have gathered over thousands of years through gathering, conceptualizing, studying, and passed along generations
• Indigenous communication


  • Oral tradition of communication
  • Stores information in memories
  • Information exchange is face-to-face
  • Information is contained within the border of the community
• Indigenous media


  • Indigenous peoples globally have created, produced, and transmitted forms of media expression as a way of communication, also known as "community media"
  • Owned, managed, and controlled by indigenous people to enable them to create and generate content that is appropriate for their culture
• Forms of indigenous media

  • Folk or traditional media
  • Gathering and Social organizations
  • Direct observation
  • Record (written, carved, oral)
  • Oral Instruction
• Examples of indigenous media

  • Northern Dispatch Weekly (NORDIS), Philippines
  • Gelora FM Indonesia
  • Ruai Television, Indonesia
• Library


  • A place in which literary, musical, artistic or reference materials are kept for use but not for sale
  • No longer static or limited to purely collecting physical materials for archiving, but has extended to acquiring new modes of providing information such as the use of digital sources and facilities that utilize media
  • Main role is to organize and provide access to information
  • Steward of good information collection
• Types of libraries


  • Academic Library
  • Public Library
  • Special Library
  • National Library
• Internet


  A worldwide computer network made up of linked networks that use standardized communication protocols to provide a range of information and communication services
• Things to consider when evaluating information found on the internet

  • Authorship
  • Publishing body
  • Accuracy and Verifiability
  • Currency
  • Value
  • Reliability
  • Accuracy
  • Authority
  • Timeliness
• Mass media


  Technology developed for a large audience, serving as the main channel of communication for the great majority of the general people
• Types of mass media

  • Print Media
  • Outdoor Media
  • Broadcasting Media
  • Digital Media
• The most widely used mass media platforms include the Internet, radio, television, newspapers, and magazines