MEDIA INFORMATION LITERATURE

• digital divide - it refers to the growing gap between the

  underprivileged members of society, especially the poor, rural, elderly, and handicapped

  portion of the population who do not have access to computers or the internet; and the wealthy,

  middle-class, and young Americans living in urban and suburban areas who have access”
• Computer Addiction -

  The excessive use of computers to the extent that it interferes with daily life. This

  excessive use may for example interfere with work or sleep, result in problems with social

  interaction, or affect mood, relationships, and thought processes.
• Cyberbullying - This refers to bullying that takes place online, or using electronic technology such as

  cell phones, computers, and tablets over communication tools including social media sites,

  text messages, chat, and websites. Remember that this does not have to occur online but for

  example, by simply sending someone a text that has harmful content which may cause

  humiliation. We may commit cyberbullying without being aware such as posting an

  embarrassing photo of a friend online, which may damage their self-esteem or lead to others

  making fun of them
• Economic Opportunity - Media and information bring about many economic opportunities. Because of many

  different media networks and companies, more and more people are given jobs in media.

  Information distributed in many media outfits provides people to make more informed

  decisions.
• Educational Opportunity


  Education has come a long way from then until now. Learning is not limited anymore to the walls of the classroom.
• Social Opportunity - The society is heavily influenced by media and information. It is no surprise then that

  media and information have been linked to social changes. Oxford bibliographies referred to

  the social change as a significant alteration of social structure. With the emergence of social

  networking sites, individuals are updated with news all across the globe in real time. Aside

  from being updated, they can also give their feedback regarding issues, communicate with

  anyone, anywhere, anytime.
• Political Opportunity - The media industry serves as gatekeeper of information and serves as watchdog for

  the people. They keep an eye for the government, the officials and what they do. It is no

  surprise that media and information play a huge role in the political opportunity because they

  aid the people in making informed decisions whether during an election or national conflicts.
• Massive Open Online Courses -

  As mentioned in the previous week’s lesson, MOOCs are considered as one of the

  opportunities presented by media and information. As technology progressed, learning also

  progressed and is not limited to the traditional set-up of schooling. A lot of traditional

  educational institutions are also employing their own MOOCs to cater to a wider range of

  individuals. Students with learning disabilities, working students, individuals who would like to

  study another course but cannot attend physically now have a chance.
• MOOC Characteristics -

  Classcentral.com simplifies MOOC:

  Massive because enrollments are unlimited and can run into hundreds of thousands.

  Open because anyone can enroll — that is, there is no admission process.

  Online because they are delivered via the internet.

  Course because their goal is to teach a specific subject
• MOOC Characteristics -

  Classcentral.com simplifies MOOC:

  Massive because enrollments are unlimited and can run into hundreds of thousands.

  Open because anyone can enroll — that is, there is no admission process.

  Online because they are delivered via the internet.

  Course because their goal is to teach a specific subject
• Universities


  • Google
  • Microsoft
• University of the Philippines Open University


  • Communication
  • Technology
  • Sustainability
  • Governance
• MOOC providers


  • Coursera
  • UDemy
  • edX
  • FutureLearn
• MOOC course


  • Learner can start to enroll anytime
  • Course usually has a span of 1 to 6 weeks
  • Self-paced, learner can control progress
  • Learner may take one lesson a day or several lessons in one day
  • Learner is given credits or a certificate of completion at the end of the course
• Media Implication - Today, wherever we turn, whatever we do, wherever we go, media is there. It has been

  so embedded in our daily lives that it has become a part of it. Information is conveyed in media,

  whether about news, education, medicine, advertisements, or entertainment.
• Media and the Individual -

  Media have also made the world smaller. Aside from making communication across

  distances easier, it is now possible to be part of something that is miles and miles away from

  you. When you watch sport events or events broadcasted live, it makes you feel that you are

  part of it. Through social media and other online entertainment platforms, you can rewatch

  shows or films you may have missed.
• Media


  • Provides news and information required by the people
  • Can educate the public
  • Helps a democracy function effectively by informing the public about government policies and programmes and how these programmes can be useful to them, which helps the people voice their feelings and helps the government to make necessary changes in their policies or programmes
  • Can entertain people
  • Can act as an agent of change in development
  • Has brought people of the world closer to each other
  • Promotes trade and industry through advertisements
  • Can help the political and democratic processes of a country
  • Can bring in positive social changes
• Text and Visual Information Media -

  is a very important foundation of media and information. It is a simple and flexible

  format of presenting information or conveying ideas whether hand-written, printed or displayed

  on-screen. It is primarily used for disseminating information, giving directions and providing

  suggestions. Text can be short as used in printed advertisements or long as in paragraphs in

  news articles but all text has the same goal of conveying meaning and information to the

  reader.
• Audio and Motion Information Media -

  is a sound recording, or recorded sound. Another powerful tool in conveying

  meaning and information. Aside from music, other forms of audio are sound recording, sound

  effects, radio broadcast, and audio podcast. It may stand alone as a media product but it can

  also accompany text or visuals to convey meaning. Like visuals, audio also follow elements

  and principles of sound design to be able to achieve its purpose of giving instruction or

  information, giving feedback and to personalize and customize.
• Manipulatives and Multimedia Information Media -, also called Interactive Media are objects that an individual is instructed

  to use to learn. When it comes to media, it is method of communication in which the program's

  outputs depend on the user's inputs, and the user's inputs in turn affect the program's outputs.

  Interactive media engage the user and interact with him or her in a way that non-interactive

  media do not.

  Older examples are the flipbooks, puzzles and blocks.
• Uses of Multimedia


  • Entertainment and Fine Arts (movies and animation, interactive multimedia, others)
  • Education (computer-based training courses, edutainment (blend of education and entertainment, others)
  • Engineering, Mathematical and Scientific Research (modelling, simulation, others)
  • Industry (presentation for shareholders, superiors and co-workers, employee training, advertising and marketing, others)
  • Medicine (virtual surgery, simulation, others)
  • Multimedia in Public Places (stand-alone terminals and kiosks in hotels, railway stations, shopping malls, museums, and grocery stores; digital bulletin boards; others)
• Informal production of media


  Done by individuals and used for personal purposes
• Informal production of media


  • Writing a diary or journal entry
  • Taking photos and videos
• informal - Intention when sharing photos and videos on personal social media


  Not to sell, but to share with friends or followers
• Formal Production - on the other hand is done by individuals and groups who produce

  media products not just for personal use but a goal to distribute them to public. An author of a

  book would write a rough draft of their book and afterwards sends them to an editor for editing

  any grammar or typo errors or to check its content. The editor then sends it back to the author

  for revision. When a final draft is done, it is then sent to publishing companies for reproduction

  and sold to bookstores. To be more specific, check the infographic:
• PechaKucha - With the onset of technology, media production also plays a huge role in education. It

  was further stressed during the pandemic that students and teachers must utilize media and

  technology for educational purposes. One of the educational online platforms you can use is

  PechaKucha, a Japanese term for “chit chat”

  . It uses a simple format of using 20 images, with

  each slide advancing after 20 seconds of music or narration. This is a useful tool instead of

  using the common PowerPoint presentation during reporting. Explore this explore that can be

  used in any subject presentation.
• Creative Multimedia - Encountering a multimedia form may be daunting at first but it is one of the best ways to learn

  through the use of technology. If you scan Google or any search engine, a lot of virtual tours,

  online museums, and electronic portfolio are available for learners of all ages.