MIL: Lesson 11: People Media

• Pre-Spanish era - knowledge was passed through folk media and indigenous forms of media.
• Careers in Pre-Spanish Era: Town Carrier, Messenger, Community Scribe
• Spanish Era - While education was limited to the elite, publication of books and newspapers advanced the propaganda movement which lead to the people’s revolution against Spanish rule.
• Spanish Era - Filipinos at that time did not have a common language.
• Spanish Era - Only the elite spoke and understand Spanish. Thus, communication is limited.
• Spanish Era - Pen names were used to avoid political oppression.
• Careers in Spanish Era: Book writers, Newspaper writer, editor, publisher, copy reader, artist.
• American and Japanese Era - During this era, major newspaper (i.e. Manila times, and Manila Bulletin), radio broadcasting, and movies become available.
• American and Japanese Era: Media was used for propaganda by the government and other groups.
• Martial law era - Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.
• Careers in American and Japanese Era: Book writers, newspaper writers, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.
• Post-War era - The golden age of Philippine Journalism.
• Post-war era - Advertising, communication, education. And press freedom flourished in this era.
• Careers in Post-war era: Bookwriters, newspaper writers, editor, publisher, copy reader, artist, cartoonist, reporter, producer, media technicians, advertisers.
• Careers in Modern Era: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.
• People Media - Refers to persons that are involved in the use, analysis, evaluation and production of media and information.
• Two types of People Media:

  • People as Media
  • People in Media
• 4 types of People in Media:

  • Print Journalist
  • Photojournalists
  • Broadcast Journalist
  • Multimedia Journalist
• Print Journalist - refers to people who provide information by writing articles about a news on printed materials like magazines and newspapers.
• Photojournalists - refers to people who capture, edit, and present images to convey information.
• Photojournalists - They are often employed in newspaper and magazine publishing companies.
• Broadcast journalist - refers to media people who deliver information on-air.
• Examples of Broadcast Journalists are news anchors, field reporters and radio announcers.
• Multimedia journalist - responsible for gathering information through interview, observation, or research; also responsible for writing, capturing visual content and editing stories to be presented.
• People in Media - These are media practitioners or experts that have professional journalism training who gather information through director or actual experience of events.
• People as Media - These are media users who are make use of media sources and messages to provide information to people with limited access to media and information at lower- end users.
• Opinion leaders - refers to people who are actively use media and interprets or delivers messages for lower-end users.
• Opinion leaders - Their opinions are usually accepted by a group.
• Citizen Journalism - an individual or a group of citizen without proper training for journalism that uses media - usually through internet - to make or deliver information.
• Citizen Journalism - They are usually the witness of an event worth sharing (e.g. tire in a location, tragic events, etc.)
• Social Journalism - refers to journalists who delivers information through social media to make their content more accessible to people.
• Crowdsourcing - these are people who provide services, ideas, or content that are sponsored by a large group of people, especially from the online community.
• 4 types of People as Media:

  • Opinion leaders
  • Citizen Journalism
  • Social Journalism
  • Crowdsourcing