MIL: Lesson 11: People Media

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Bone

Cards (33)

Pre-Spanish era - knowledge was passed through folk media and indigenous forms of media.
Careers in Pre-Spanish Era: Town Carrier, Messenger, Community Scribe
Spanish Era - While education was limited to the elite, publication of books and newspapers advanced the propaganda movement which lead to the people’s revolution against Spanish rule.
Spanish Era - Filipinos at that time did not have a common language.
Spanish Era - Only the elite spoke and understand Spanish. Thus, communication is limited.
Spanish Era - Pen names were used to avoid political oppression.
Careers in Spanish Era: Book writers, Newspaper writer, editor, publisher, copy reader, artist.
American and Japanese Era - During this era, major newspaper (i.e. Manila times, and Manila Bulletin), radio broadcasting, and movies become available.
American and Japanese Era: Media was used for propaganda by the government and other groups.
Martial law era - Highlights of this era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism.
Careers in American and Japanese Era: Book writers, newspaper writers, editor, publisher, copyreader, artist, cartoonist, reporter, producer, broadcaster.
Post-War era - The golden age of Philippine Journalism.
Post-war era - Advertising, communication, education. And press freedom flourished in this era.
Careers in Post-war era: Bookwriters, newspaper writers, editor, publisher, copy reader, artist, cartoonist, reporter, producer, media technicians, advertisers.
Careers in Modern Era: web designer, online instructors, digital producers, bloggers, animators, programmer, archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.
People Media - Refers to persons that are involved in the use, analysis, evaluation and production of media and information.
Two types of People Media:
People as Media
People in Media
4 types of People in Media:
Print Journalist
Photojournalists
Broadcast Journalist
Multimedia Journalist
Print Journalist - refers to people who provide information by writing articles about a news on printed materials like magazines and newspapers.
Photojournalists - refers to people who capture, edit, and present images to convey information.
Photojournalists - They are often employed in newspaper and magazine publishing companies.
Broadcast journalist - refers to media people who deliver information on-air.
Examples of Broadcast Journalists are news anchors, field reporters and radio announcers.
Multimedia journalist - responsible for gathering information through interview, observation, or research; also responsible for writing, capturing visual content and editing stories to be presented.
People in Media - These are media practitioners or experts that have professional journalism training who gather information through director or actual experience of events.
People as Media - These are media users who are make use of media sources and messages to provide information to people with limited access to media and information at lower- end users.
Opinion leaders - refers to people who are actively use media and interprets or delivers messages for lower-end users.
Opinion leaders - Their opinions are usually accepted by a group.
Citizen Journalism - an individual or a group of citizen without proper training for journalism that uses media - usually through internet - to make or deliver information.
Citizen Journalism - They are usually the witness of an event worth sharing (e.g. tire in a location, tragic events, etc.)
Social Journalism - refers to journalists who delivers information through social media to make their content more accessible to people.
Crowdsourcing - these are people who provide services, ideas, or content that are sponsored by a large group of people, especially from the online community.
4 types of People as Media:
Opinion leaders
Citizen Journalism
Social Journalism
Crowdsourcing