MIL: Lesson 10: Media and Information Literate Individual

• Overall Impact of Media and Information:

  • Individual
  • Societal
• Individual Impact of Media and Information:

  • Personal
  • Professional
  • Education
• Personal - Due to the vast development of technology, use of media has always been part of our daily routine.
• Personal - Almost everything is within our reach by using media.
• Personal - For instance, many years ago, people find it hard to contact with people whom you once knew somewhere – a childhood friend, a school mate when you were in high school – some people even lost touch with these people permanently. But with the use of media, it has become very easy to reconnect with them.
• Personal - Media has a large impact not just in terms of communication, but also in terms of entertainment and information gathering.
• Professional - Media has had a profound effect in the professional world.
• Professional - Most recruitment agencies and companies make their hiring decisions based on information they find on the Internet.
• Professional - To do a background check, the company may call the people on the applicant’s character references or the previous companies he has been employed in.
• Professional - The company may research about an applicant through social media.
• Professional - On the other hand, Job seekers or soon to-be-professionals may find their dream jobs through media like newspapers, advertisements, online job fair sites, etc.
• Professionals also use media to research about the job they are in or to talk to other professionals who are in the same field as them
• Education -  the use of media has tremendously helped not just the students, but for teachers as well.
• Education - Through media, students have easy access when it comes to gathering numerous information about an assignment, research paper, or project.
• Education - Teachers also use media to gather more knowledge and examples about a topic they are lecturing.
• Education - Also, students and teachers use media to communicate with their each other outside of school vicinities regarding their studies.
• Societal Impact of Media and Information:

  • Economic
  • Educational
  • Social
  • Political
• Information literacy refers to the skills needed to find, retrieve, critically assess, and effectively use information from various sources.
• Economic - Through media, production and distribution of goods has become much easier because  of the new ways of communicating between the manufacturer and the customer consumer.
• Economic - Also, advertisement of products has become more efficient to attract more customers.
• Economic - Examples of these are commercials we see on the television or hear on the radio, online advertisements, the billboards we see on the road, etc.
• According to Rayman - Bacchus and Molina, tourism has greatly transformed tourism by mass communication-especially internet - for it has empowered new tourists to become more knowledgeable.
• Economic - Internet is considered as a vital part of making transactions because of the development of online sales in the tourism industry.
• Economic - The number of sales has tremendously increased because of successful online booking platforms for airlines, hotels, travel agencies, etc.
• Educational -  Media, educate the people in the most effective and efficient way.
• Educational - For example, print media (e.g. workbooks, textbooks, manuals) is still being used in most schools, the television, on the other hand is preferred by other learners, on the other hand is preferred by other learners when it comes to gathering information about a topic and of course, the internet is considered as a huge home library of information that can be accessed in just one click.
• Social -  Almost every person in the world uses media as a mean of communication.
• Social - Whether it’s to be update on your friends, or to contact someone who is far away, or to contact someone who is far away, or to make new friends, it has become more simple through the use of social media like internet, radio or even television.
• Political - Through media, political information has become more accessible to citizens of a country.
• Political - For example, when politicians run for a position, it is much easier for the citizens to search the credibility and the background of the candidates who are running for the position, therefore, it is much easier for them to decide who they will vote.
• Political - Also, citizens can be easily updated on the latest political activities and news through media like newspapers, television, radio, or online news websites.