MIL: Lesson 13: Visual Media and Information

• Visual Media and Information - Refers to instruments, applications, etc. that teachers and/or students use to convey new information to help learn the uses, assessment, and creation of visual images.
• The primary purpose of visual information is to gain attention, create meaning, and facilitate retention.
• Examples of Visual Media are Photography, Video, Screenshots, Infographics, Data visualization (such as charts, graphs), Comic Strips, Cartoons, Memes, Visual note-taking, etc.
• Types of Visual Media:

  • Formally Produced Visual Media
  • Informally Produced Visual Media
• Formally Produced Visual Media – produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced.
• Informally Produced Visual Media - other visual media that are not produced by mentioned above.
• Visual Design elements - refers to basic components in constructing visual images.
• Line - Its texture can be thick or thin, may be vertical, horizontal, diagonal, implied, actual, or contour lines.
• Line - refers to an outline that sometimes create a shape.
• Shape - refers to a form of an object that stands out.
• Shape - may also be organic.
• Value - refers to the lightness or darkness in a design.
• Value - It refers to the changes between black and white and all the tones in between.
• texture - the way a platform feels or supposed to feel.
• Texture - This is added to draw or prevent interest to a visual element.
• Visual texture - is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects.
• Color - determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue).
• Color and color combination plays a big role in designing.
• Color may be used for emphasis, or may elicit emotions from viewers.
• Color maybe warm, cool, or neutral.
• Color - It plays an important role in our visual perception because it affects how we react about the environment around us.
• Color - It is therefore important to make color palettes that suggest appropriate audience reactions.
• Visual Design Elements:

  • Line
  • Shape
  • Value
  • Texture
  • Color
  • Form
• Form - refers to the volume or thickness of an object.
• Form - The illusion of a 3-D object is created through the manipulation of light and shading.
• Visual Design Principles:

  • Consistency
  • Center of interest
  • Balance
  • Harmony
  • Contrast
  • Directional movement
  • Rhythm
  • Perspective
• Consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page.
• Balance – refers to the feeling of symmetry between form, value, color, shapes, etc.
• Center of interest – the area in a composition that is more valuable or important than the other parts of the composition; usually this can be noticed first and attracts attention.
• Balance - In a composition, textures, colors, shapes, etc. is used in creating equilibrium in a composition.
• Harmony – is the same as unity; harmony combines similar units within a composition.
• Harmony - For instance, if straight lines and organic shapes are used within a composition, one would be consistent in using the said elements.
• Contrast – refers to the change or the difference between objects (e.g. alterations in color, shapes, etc.) that is mostly used to create a subject of emphasis.
• Directional Movement – refers to the visual flow of the objects in the composition.
• Directional Movement - It refers to how objects are placed and positioned.
• Rhythm – a consistent movement within the elements.
• Rhythm - Like in dancing, the movement of objects will seem to be in sync or like the beat of music.
• Perspective – refers to objects made in a two-dimensional area to seem realistic.