Quiz(24/04/2024)

• Product Experience is how your consumers perceive your product, based on all the interactions they have with it. PX includes aesthetics, evoked emotions, and experiences of meaning, and is the key that truly differentiates a value proposition
• Some factors influence this concept, addressing mainly the software industry. Fit for purpose Sensory design Usability Learnability Personalization Speed Safety
• Here are three key strategies to deliver constant value for your product. 1. Data, data, data 2. Continuous analysis. In regard to product experience, you should keep an analytical eye on Retention, Flows, Adoption, and Churn 3. Customer engagement
• Essential Attributes of a Product

  Tangible or Intangible

  Associated Attributes

  Exchange Value

  Satisfaction
• 1. Marketing mix
  2. Levels of a product
  3. Types of products
  4. Differentiation
  5. Brand elements
  6. Product Design
  7. 7. Product Mix
• Exchange value refers to what customers will give up (money, time, effort, attention, etc.) to obtain the product.
• Here are the features which you can use to differentiate a product or a service.

  1. Product form and product features
  2. Product performance levels
  3. Reliability, repairability and durability
  4. and design
  5. Ordering ease and ease of installation
  6. Customer service, warranties and guarantee
• Brand identity refers to aspects of your company that are recognizable in the eyes of consumers.
• Brand promise is all about how you articulate the unique value that your business provides customers.(including vision,mission brand proposition)
• Brand voice is the consistent personality and emotion that you infuse into your company’s communications.
• Brand values are the guiding principles and beliefs that your company stands for.
• Brand targeting means determining what segment of the market you want to reach.
• Brand positioning refers to where your brand stands in the market in the eyes of consumers, including how your brand differs from the industry competition.
• Managerial Dimension- It covers the core specifications or physical attributes, related service, brand, package, product life-cycle, and product planning and development.
• Consumer Dimension To the consumer, a product is actually a group of symbols or meanings. People buy things not only for what they can do but also for what they mean. Each symbol communicates certain information. A product conveys a message indicating a bundle of expectations to a buyer
• Social Dimension To society, salutary products and desirable products are always welcome as they fulfill the expectations of social welfare and social interests. Salutary products yield long-run advantages but may not have immediate appeal
• TAES STAND FOR?

  Tangible or intangible

  associated attributes

  exchange values

  satisfaction
• SAAS?

  Software as service
• Salutary products yield long-run advantages but may not have immediate appeal