MKTG 111

• Information technology


  Focuses on hardware and the way computers process data
• Information and communication technologies


  Takes a broader approach and focuses on the way in which digital information is communicated
• ICT is concerned with digital data storage, retrieval and transmission
• ICT


  • Makes business more efficient, effective and promptly respond to customers needs
• ICT


  • Can assist business activities including design, manufacturing and r&d, distribution and sales and feedback
• Basic Function of ICT

  • Capture function
  • Process function
  • Generation function
  • Storage and retrieval function
  • Transmission function
• Capture function


  Refers to a task done by way of using devices like scanners and cameras thus allowing storage of vital data and information for future use
• Capture function


  • Application of bank account, send or receive money from remittance center, cctv footage
• Process function


  It entails converting, analyzing and synthesizing all forms of data or information. It involves transformation of any type of information into a different type of information
• Process function


  • Taking data (raw numbers, symbols, letter) and transform it as a basis or reference for decision making, creating reports
• Generation function


  Refers to the organization of data and information to useful form, whether as numbers, text, sound, or visual image
• Generation function


  • Tabulating questionnaire into presentable formats on excel formats, creating tables and graphs from data on file, downloading data
• Storage function

  Enables computers to keep data and information for later use
• Storage function

  • Flash drives, sd card
• Retrieval function

  Entails locating and copying stored data or information for further processing of transmission to another user
• Transmission function

  Allows sending data and information from one location to another
• Transmission function


  • Electronic mail, voice messaging
• Types Of Information Processing

  • Word processing
  • Image processing
  • Voice processing
• Word processing


  Involves the creation of text-based documents including reports, newspapers, and correspondence
• Image processing


  Converting visual information (graphics, drawings and photos) into a format that can be managed within a computer system or transmitted between people and other computers
• Voice processing


  Transformation and transformation of spoken information
• Voice processing


  • Voice message, video call/conference, AI
• Benefits of ICT


  • Speed
  • Consistency
  • Precision
  • Reliability
• Speed


  Computers can do everything in fraction of a second. It can perform complex calculations, recall stored information, transmit data from one location to another
• Consistency


  Doing particular task exactly as it was seconds, minutes, and hours ago
• Precision


  Doing a multitude of simultaneous task or number of goods and services at any given time. It can detect minute difference beyond what human eye can see
• Reliability


  Given logical instructions contained in software, consistently and precisely, one can expect reliable results
• Type of Information

  • Data
  • Text
  • Image
  • Sound
• Data


  Refers to raw facts, figures and details. It may also involve letters or symbols or any of the combination of the two
• Text


  It comes in the form of written (i.e., narrative) information, which ma be typewritten, printed or handwritten
• Image


  It is a form of information in visual form. This may come in form of graphs, charts, line drawings or photographs in traditional or digital way
• Sound


  It refers to spoken information that is conveyed by way of sound
• Components of Computer System

  • Procedure
  • Information
  • People
  • Hardware
  • Programs/ Software
• Hardware

  Serves as the heart and soul of a computer system that serves as the unifying agent to be able to handle and process data
• People


  Refers to human aspect of the system that use and operate the hardware including the parties who develop the software
• Programs


  Include the software, applications or instructions that enable the optimal use of the component parts of the hardware
• Procedures


  Include the rules, policies and protocols that need to be observed or followed to be able to use the hardware & software
• Information


  Refers to the various forms of information that are fed into the hardware to be processed by the people using specific software to get the desired specific output in pursuit of business objectives
• Capabilities of ICT

  • Transactional
  • Geographical
  • Analytical
  • Informational
  • Sequential
  • Knowledge Management
  • Tracking
  • Disintermediation
• Transactional


  Transforms unstructured process into routine transactions