Principles of Design

• Principles of Design

  1. Balance
  2. Emphasis
  3. Movement
  4. Pattern
  5. Proportion
  6. Rhythm
  7. Unity
• Balance


  The way visual elements are arranged and visual weight harmonizes with elements in design
• Balance

  1. Symmetrical Balance
  2. Asymmetrical Balance
  3. Radial Balance
• Symmetrical


  used one side of design, similar to the other side
• Asymmetrical


  Sides are different but still look balanced
• Radial 


  Arranged around a central point and maybe similar
• Emphasis 


  Catches the viewer’s attention
• Emphasis 


  areas could be different in size, texture, shape, etc.
• Movement 


  viewer’s eye takes through the work of art
• Movement

  can be directed along lines, shape, edges, and color
• Pattern

  repetition of an object or symbol all over art
• Repetition

  Works with pattern to make art active
• Repetition

  creates unity within the art
• Proportion


  Feeling of unity when all parts relate with each others
• Rhythm


  One or more elements of art used repeatedly
• Unity

  Feeling of harmony between all parts of art
• Unity

  Creates a sense of completeness