Types of conformity

• who proposed 3 types of conformity

  Kelman (1958)
• compliance is publicly not privately going along with majority influence to gain approval
• compliance is usually temporary and limited to the situation
• compliance results from normative social influence
• give an example of compliance

  going to the cinema with friends, they want to watch a film you hate but you go along anyway because they are your friends and you dont wanna miss out
• internalisation is public and private acceptance of majority influence, through adoption of majority group's belief system
• internalisation involves a permanent deep change of values
• internalisation results from informational social influence
• give an example of internalisation

  you dont know who to vote for, all your friends vote one person and talk how about good they are. you also vote for them as you became convinced by their arguments. in the future you carry on voting for this person.
• identification is public and private acceptance of majority influence in order to gain group acceptance
• identification is where private agreement will change bit it's likely to change once the individual decides to leave the group. So change isnt permanent.
• give an example of identification


  you just started college and made new friends who all support the same football team. you start wearing the kit and go to games. however, a month later, you make new friends and switch to supporting their favourite team instead.