essential

• Simile


  A figure of speech that compares two different things using the words 'like' or 'as' to show similarities. It helps make descriptions more interesting and vivid.
• Metaphor


  A figure of speech that describes something by saying it is something else. It's like a hidden comparison that helps us understand and imagine things in a new way.
• Hyperbole


  A figure of speech that uses exaggeration to make a point or create effect. It's when we say something that is intentionally over-the-top and not meant to be taken literally.
• Personification


  A figure of speech that gives human characteristics or qualities to non-human things or animals. It helps us imagine them as if they were humans, making description more engaging.
• Idiom


  A group of words that has a different meaning than what the words actually say. It's like a special phrase or expression that people use in specific situations.
• Alliteration


  A literary technique that uses the repetition of sounds at the beginning of words in a phrase or sentence. It makes the words sound catchy and helps create rhythm and emphasis.
• Assonance


  The repetition of the same vowel sound in words
• Consonance


  The repetition of the initial letter in successive words for effect
• Onomatopoeia


  The use of a word that imitates the sound it represents
• Cliché


  A word or phrase that has become overly familiar or common place.
• Euphemism


  The use of agreeable words to replace rude or offensive ones
• parallel structure- helps write with fluidity and strength
• news - refers to anything timely and relevant from the north, east, west, and south
• news report - refers to anything timely and relevant from the north, east, west, and south
• editorial - an article in a newspaper that presents the publisher’s or editor’s opinion about a subject.
• Headlines - are the first thing that readers see and determine whether they want to read the article or not.
• The headline - should provide a summary of the article's content and entice the reader to read further.
• lead - should grab the reader’s attention and make a reader want to finish reading your story.
• lead - the beginning of the news story; usually, one sentence that tells who, what, where, when, why and how.
• inverted pyramid - which information is presented in descending order of importance
• byline - the author of the story
• quote - express exactly what someone said and is placed in quotation marks
• Propaganda techniques


  Strategic methods used to manipulate
• Humor


  Makes audience laugh but provides little insight into the product
• Bribery - \Promos or freebies
• Intensity


  Uses hype to build up the product
• Repetition


  Repeats message
• Bandwagon


  Uses the argument "everybody else does"
• Testimonial


  Uses an expert, celeb or plain folk to sell and support
• Association


  Links a product already liked
• Fear


  Opposite of association, uses negative