Individuals or entities which serve as the focus of the study
Respondents
Individuals or groups of people who actively serve as sources of information during data collection
Elements
Members of a population who can provide information for the population
Population (N)
The total elements about which you can make inferences based on the data gathered
Target population
The entire group of people or objects to which the researcher wishes to generalize the findings of the study
Accessible population
A portion of the population to which the researcher has reasonable access
Sample (n)
A selection of respondents for a research study to represent the total population (N)
Factors to Consider in Determining the Sample Size
Homogeneity of the population
Degree of precision desired by the researcher
Types of sampling procedure
Margin of error (e)
The allowable error margin in research
A confidence interval of 95% gives a margin of error of 5%; a 98% confidence interval gives a margin of error of 2%; a 99% confidence interval gives a margin of error of 1%
Sampling
The process of selecting and getting the respondents of the study with the minimum cost such that resulting observations will be representative of the entire population
Purpose of Sampling
To imitate the behavior of the entire population based on a few observations only
Sampling Techniques
Probability Sampling Procedure
Non-Probability Sampling Procedure
Probability Sampling
A type of sampling in which all the members of an entire population have a chance of being selected
Probability Sampling Procedure
Simple random sampling
Systematic random sampling
Stratified random sampling
Cluster sampling
Multi-stage sampling
Simple Random Sampling
The most frequently used type of probability sampling technique where the chance of selection is the same for every member of the population
the fishbowl method
1. Prepare sampling frame
2. Write names on strips of paper
3. Place in bowl
4. Draw samples as desired
Using a table of random numbers
1. Assign numbers to population elements
2. Enter table at random starting point
3. Follow systematic movement to select numbers
4. Continue until desired sample is reached
Systematic Random Sampling
Follows specific steps and procedures in doing the random selection of the samples, where every nth element in the list is drawn for inclusion in the sample
StratifiedRandomSampling
The population is organized into homogenous subsets before drawing the samples, where the population is divided into sub-populations called strata
StratifiedRandomSampling
1. Divide population into strata
2. Apply simple random sampling to each stratum
3. Determine sample size from each stratum proportionate to population size
ClusterSampling
A technique in which the unit of sampling is not the individual but the naturally occurring group of individuals
Multi-stagesampling
A procedure that moves through a series of stages from more inclusive to the less inclusive sampling units until arriving at the population elements that constitute the desired sampling
Non-ProbabilitySampling
A process of selecting respondents in which not all members of the entire population are given a chance of being selected as samples
also called as non-scientific sampling ( used in qua research mostly)
Non-ProbabilitySamplingProcedure
Convenience sampling
Quota sampling
Purposive sampling
Snowball sampling
ConvenienceSampling
A method of selecting samples that are available and are capable of participating in a research study on a current issue
called as haphazard or availability sampling
called as accidental or incidental sampling
SnowballSampling
A technique where the researcher identifies a key informant about a research of interest and then ask that respondent to refer or identify another respondent who can participate in the study
PurposiveSamplingorJudgementSampling
A technique where samples are chosen for a special purpose, used when practical considerations prevent the use of probability sampling
QuotaSampling
A technique with provision to guarantee the inclusion in the sample of diverse elements in the population and to make sure that these diverse elements are taken into account in proportion in which they occur in the population
Types of Quota Sampling
Proportionalquotasampling
Non-proportionalquotasampling
Proportionalquotasampling
Sampling that represents the major characteristics of the population by sampling a proportional amount of each
Non-proportionalquotasampling
Sampling that specifies the minimum number of sampled units in each category, without concern for matching the proportions in the population
Various Approaches to Determining the Sample Size
Samplesizesassmallas 30 arenormalcurve
samplesize- When the total population is equal to or less than 100 (called as universal sampling)
descriptive and comparative research- types of research according to Gay
sample variance s^2 - if the population is normally distributed
slovins formula- lack of knowledge about the behavior of the population