Process Of Idea Generation

• Brainstorming.

  • Involves multiple ideas from diverse backgrounds , brainstorming is conducted within a criticism free environment.
  • Meant to encourage free thinking
  • Creative ,problem solving idea generation techniqu
• Focus Group


  A small diverse group of participants are brought together to discuss a specific topic , product or service.
• Checklist Method


  A systematic approach used to organise , manage , and track tasks , criteria or processes
• Problem Inventory Analysis

  Obtaining new ideas by focusing on problems. Panel members (Similar to focus group) are given issues to discuss and ultimately come up with a solution
• Scenario Thinking


  The creation of possible future scenarios . This is to help the entrepreneur prepare for a range possible outcomes
• Reverse Brainstorming


  Considering the opposite of the problem at hand. Approaching the problem from a reverse perspective
• Delphi Method

  Seeking expert input on a topic via a series of questionnaires.

  Can also occur from seeking the experts regularly
• Gordon Method


  Using conversation to acquire perspectives and information from unaware participants
• Force Field Analysis


  Identifying the factors that oppose a particular idea or change. Helpful for understanding the feasibility of certain ideas
• Rapid Prototyping

  The process of creating a simplified version of the product and using it to acquire feedback and suggestions before committing extensive resources.