Philpop

• Mass Culture


  Media-driven cultural practices within modern "mass societies" which arose in tandem with techniques of mass production and commercial advertising
• Culture


  Understood to be "manufactured" according to market imperatives rather than arising spontaneously from within the localized community
• The concept of mass culture defines

  • Power
  • Behaviors
  • Mythos
  • Phenomena
• Mass Culture


  Conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century, it promotes the role of individuals as consumers
• Primary goal of mass culture

  • To entertain and to distract
  • Level of economic development of modern societies has made possible liberation of a free time with which it is necessary to occupy with something, and also has raised a standard of living. People have appeared capable to pay for getting them entertained
• Modern society


  • Fast rate of social changes and their unpredictability
  • Fragility of social communication
  • An overabundance of the inconsistent information
• Mass culture


  Allows satisfying both requirements: carrying out of leisure, entertainment and a relaxation
• Criticism of mass culture is caused by poor quality of production of the cultural industry, frequently playing the most primitive requirements, the instinct, not aspiring to spiritual development of consumers
• Renowned authors


  • Agatha Christie
  • Georges Simenon
• Criticism of mass culture often revolves around


  • Homogenization
  • Commercialization
  • Passivity and Conformity
  • Cultural Imperialism
  • Loss of Authenticity
  • Limited Diversity
• The mass society is absorbed considerably by quantity of culture. The greatest scope was got by distribution of "mediocre" and "lowest" cultures, and the proportional stock of the "higher" culture was sharply reduced
• Reasons for the phenomenon

  • The big availability
  • Reduction of expenses of work
  • Increase in time of leisure
  • A material prosperity of the majority of people
• Mass Culture


  The disruptive consequence of the emergence of the mass society. In mass society, culture becomes open to debasement and trivialization because the masses lack taste and discrimination
• Mass Culture


  Something that is produced
• Popular Culture


  Something that is consumed
• Mass Communication


  • Communication from one person, group or institution through a transmission system or medium to large audiences or markets
  • From one (or few) to many
  • Implies concept of gatekeeper: controller of transmission/message design
  • Implies concept of effectiveness and efficiency: is messaging achieving what it intended?
• Popular Culture


  The collection of ideas, attitudes, images, and phenomena that are mainstream and widely accepted within a society at a given time. It encompasses various forms of entertainment, media, fashion, technology, and other elements that are consumed and enjoyed by large segments of the population
• Transmission Model of Communication

  • Sender... Message... Receiver
  • Based on Harold Lasswell's model (1948)
  • Helps identify the stages through which communication passes so each one can be properly studied
  • Modern models recognize networks are more complex, no longer one way and there is more interaction and feedback between sender and receiver
• Mass communication doesn't exist for a single purpose. With its evolution, more and more uses have developed and the role it plays in our lives has increased greatly
• Functions of Mass Communication

  • Surveillance
  • Correlation
  • Transmission of values
  • Entertainment
  • Mobilization
  • Socialization
  • Cultural transmission
• Thanks to the internet and smart phones instant access to information is at the users fingertips. News apps have made mass communication surveillance instantly accessible by sending notifications to smartphones with the latest news
• Mass Society


  A society in which prosperity and bureaucracy have weakened traditional social ties
• Consequences of the emergence of Mass Society

  • The consequence of size
  • The consequence of density
  • The consequence of heterogeneity
  • The consequences of industrialization
• Assumptions of Mass Society Theory

  • Media are dangerous and powerful
  • Average people can be powerfully influenced by media
  • Ordinary people were not capable of defending themselves against it
  • Significant negative consequences for individuals and for society could predictably occur once people were corrupted by media messages
  • Modern mass societies isolated ordinary people from the strong social, cultural, and religious institutions which offer defense against powerful media messages
  • Social disorder will result from lack of social unity and other will ultimately be restored by totalitarian or autocratic leadership
• Modern mass society theorists

  • Ben Bagdikian
  • Michael Medved
  • Scruton
• The news presents a world in which men outnumber women in almost all professions
• The latest analyzed Philippine Media Monitoring was in 2005, conducted by the Communication Arts Department of Miriam College and the Communications Foundation for Asia. A total of 76 countries participated in the GMMP 2005
• Under the Magna Carta of Women, Section 16 calls for Non-discriminatory and Non-derogatory Portrayal of Women in Media and Film
• A gender lens allows one to gain deeper insight into all issues that are covered by media, because events, policies, politics, and business impact men and women differently, just as they do the rich and the poor
• The code of ethics for media professionals outlines the principles and standards that journalists, reporters, editors, and other media practitioners should adhere to in their work