visual design principles

• visual design principles are the rules a designer must follow to create an effective and attractive composition
• repitition: consistency of margins, typeface, typestyle, and colors is necessary, especialy in slide presentation or documents that are more than one page
• empahis (center of interest): an area that first attracts attention in a composition
• emphasis: this area is more important when compared to the other objects or elements in a composition.
• emphasis: this can be by contrast of values, more colors, and placement in the format
• balance: a feeling of visual equality in shape, form, value, color, etc.
• balance can be:

  • SYMMETRICAL: both sides of something are identical
  • ASSYMETRICAL: two sides are different in some way
• objects, values, colors, textures, shapes, forms, etc. can be used in creating balance in a composition
• harmony: brings together a composition with similar units
• contrast: offers some change in value creating a visual discord in a composition
• contrast shows the difference between shapes and can be used as a background to bring objects out and forward in a design
• contrast can also be used to create an area of emphasis
• directional movement: a visual flow through the composition
• directional movement: it can be a suggestion of motion in a design as you move from object to object by way of placement and position
• directional movement can be ceated with a value of pattern
• directional movement is with the placement of dark and light areas that you can move your attention through the format
• rythm, a movement in which some elements repeats regularly. like a dance it will have a flow of objectsthat will seem to be like the beat of music
• perspective: created through the arrangement of objects in two-dimensional space to look like they appear in real life
• perspective is a learned meaning of the relationship between different objects seen in space