entrep

• Marketing Mix


  set of controllable and connected variables that a company gather to satisfy a customer better than its competitor
• Marketing mix


  known as the P's of the marketing
• Product

  Place

  Price

  Promotion

  The Original 4P's
• Product

  Place

  Price

  Promotion

  People

  Packaging

  Positioning

  7 P's of Marketing
• Product


  marketing strategy typically starts with ___
• Product


  Refers to any goods or service that are produced
• Place


  Represents the location where the buyer and the seller exchange goods
• Place

  Distribution Channels
• Channel 1Channel 2 Channel 3


  Stages of Distribution Channel
• channel 1


  wholesaler and retailer
• Wholesaler


  typically buys and stores large quantities
• retailer


  limited order quantities
• Channel 2


  contains one intermediary (typically a retailer)
• Retailer


  Company that buys products from a wholesaler or manufacturer
• Channel 3


  called a "direct-marketing"
• channel 3


  no intermediary levels

  manufacturer sells directly to customers
• Price


  Serious component of the marketing mix
• Price


  Value of money in exchange for a product or service
• Penetration pricing


  Charged price is artificially low to attract customers

  Once this is attained, price can be higher than before
• Promotion


  complete set of activities

  idea is to attract people to buy your product
• People


  Your team, staff, that makes it happen for you
• People


  ultimate marketing strategy
• Packaging


  Silent hero in the marketing world
• Packaging


  Outside appearance of a product
• Positioning


  process used by marketers to create an image in the minds of a target market
• Brand name


  name, symbol, or other feature that distinguishes a seller's goods or services
• Brand

  Your _____ is one of your greatest assets
• Branding


  powerful and sustainablehigh-levell market strategy
• Purpose

  consistency

  Emotion

  Flexibility

  Employee Involvement

  Loyalty

  Competitive awareness

  Commonly used Branding Strategy
• Purpose


  Allen Adamson ".... but having a significant purpose"
• 2 Purposes

  Functional

  Intentional
• Functional


  Focused on assessments of success in terms of how fast and profitable reasons
• Intentional


  Focuses on fulfillment as it relates to the capability to generate money and do well int the world
• Consistency


  Avoid things that dont relate to or improve your brnd
• Emotion

  Connect more deeply and emotionally with your customer
• Flexibility


  MArketers should remain ___ in this rapidly Changing World
• Employee Involvement

  Equally for your employees to be well versed
• Loyalty


  Important part of brand strategy
• Competitive awareness


  dont be frightened

  Could you take it as a challenge?