▪ ENTREPRENEURIAL RESOURCE The ability to obtain, and then recombine, resources into a bundle that is valuable, rare, and inimitable.
▪ MARKET KNOWLEDGE Possession of information, technology, know-how, and skills that provide insight into a market and its customers.
▪ TECHNOLOGICAL KNOWLEDGE Possession of information, technology, know-how, and skills that provide insight into ways to create new knowledge.
▪ CREATIVE PROBLEM-SOLVING A method for obtaining new ideas focusing