PLANNING STEPS:

• ▪ DEVISE A PLAN: Write important details

  down and focus on strengths, what matters,

  what people are most important to you and

  what you can do for them. This will help you

  communicate your vision to your employees.
• ▪ DEFINE SUCCESS: How do you see your

  business in several years? Define long-term

  goals and be specific. Establish milestones

  for certain goals and who will achieve the

  goals. Look at what drives your business; it

  may be presentations, conversions, page

  views or something else. Then establish a

  review schedule and re-examine your long￾term goals as necessary.
• ▪ PUT IT IN MOTION: Track and analyze

  numbers to help you manage the work

  behind the numbers. You’ll be better able to

  make changes — or to develop new plans —

  that will help you manage better