ELEMENTS OF A BUSINESS PLAN

• EXECUTIVE SUMMARY

  The executive summary is the first and one of the most critical parts of a business plan. This summary provides an overview of the business plan as a whole and highlights what the business plan will cover. It's often best to write the executive summary last so that you have a complete understanding of your plan and can effectively summarize it
• EXECUTIVE SUMMARY

  Your executive summary includes your

  organization's mission statement and the products

  and services you plan to offer or currently offer. You

  may also want to include why you are starting the

  company if the business plan is for a new

  organization.
• BUSINESS DESCRIPTION

  ▪ Vision - Big picture of what you want to achieve. A mental picture of what you want to accomplish or achieve. For example, your vision may be a successful winery business or an economically active community

  ▪ Mission - General statement of how you will achieve the vision. A general statement of how the vision will be achieved. The mission statement is an action statement that usually begins with the word "to".

  ▪ Business Goals and Objectives

  ▪ Brief History of the Business

  ▪ List of Key Company Principals
• PRODUCTS AND SERVICES

  • Use this section to further expand on the details of the products and services your company offers that you covered in the executive summary. Include all relevant information about your products and services. This includes how you plan to manufacture them, how long they can last, what needs they may meet and how much you project it might cost to create them.
• MANAGEMENT AND ORGANIZATION DESCRIPTION

  ▪ Form of Business

  ▪ Organizational Structure
• MARKETING AND SALES STRATEGY

  • this part of your business plan covers the specific of how you plan to market and sell your products and services. This section includes:

  ▪ Location

  ▪ Market Area

  ▪ Target Market

  ▪ Total Demand

  ▪ Selling Price

  ▪ Promotional Measures (Product, Price,

  Promotion, Place)

  ▪ Marketing Strategy

  ▪ Marketing Budget
• FINANCIAL PLAN

  ▪ Sources of Funds

  ▪ Projected Income Statement

  ▪ Projected Cash Flow Statement

  ▪ Balance Sheet
• APPENDICES

  • The last section of your business plan provides any extra information to further support the details outlined in your plan. Common information to put in this section includes:

  ▪ Brochure

  ▪ Logo

  ▪ Business Location

  ▪ Resume of Company Management and

  other Stakeholders