We learn from experience to associate antecedent stimuli with specific behaviours (operant responses)
Our prior experience with the consequences of our behaviours shape our future behaviour
If we can associate an operant response to a specific environmental cue, and it results in a desirable consequence, then we are more likely to repeat that voluntary behaviour or pattern of behaviours
Albert Bandura's study of observational learning led to the development of the social learning theory, which emphasises the environment in which learning occurs
According to social learning theory, we learn by seeing others performing behaviours, and we see the consequences and values of those behaviours. This is a form of conditioning
The indirect learning by seeing other people being conditioned. A learner will be more likely to copy a model whose behaviour is reinforced, and less likely to copy behaviour that is punished
Once the model has been observed, the learner must be able to remember the model's behaviour
The behaviour must be stored as a mental representation
A mental representation is more likely to be recalled if it is meaningful to the learner, encoded and stored accurately in memory, and memory strategies to rehearse the information are effective