Magazines

• The Big Issue


  A small independent company, not part of a big media conglomerate, that works with Dennis (a publications company) to publish a magazine on a not-for-profit basis
• Goal of The Big Issue


  To take all the money they make and plow it back into helping people who are living on the streets, in poverty, and who are homeless
• Distribution of The Big Issue

  Sold on the street by vendors, who are mostly homeless individuals, who purchase the magazines at a cheaper cost and then sell them to customers for a profit
• Funding for The Big Issue


  They secured £50,000 in funding from The Body Shop to start the magazine
• The Big Issue Foundation


  Provides support to the homeless through training, workshops, and information on issues like mental health, domestic abuse, and housing
• The Big Issue Invest

  Provides financial funds to charities and small businesses, particularly those started by people from impoverished or homeless backgrounds
• The Big Issue Online Shop


  Allows customers to purchase merchandise, with the profits going towards helping those in need
• The Big Issue

  • Not all about profit and power, but about plowing money back into the community
  • Advertises for charities and community support groups in addition to consumer brands
• Celebrities who have collaborated with The Big Issue

  • David Bowie
  • The Dalai Lama
  • Robert Downey Jr.
• The Big Issue model has been replicated in other countries, with international editions launched in places like Japan, Australia, Ireland, South Africa, South Korea, Namibia, Kenya, and Taiwan
• Digital Distribution of The Big Issue

  They work with Zinio, a digital distribution company, to make the magazine available for digital subscription, allowing them to reach a wider global audience
• At the height of their success in the early 2000s, The Big Issue was selling around 300,000 copies per week, but sales declined to 125,000 per week by 2011
• The Big Issue Relaunch and Rebrand

  Focused on more political stories, social awareness, and celebrity columnists to bring in new audiences, which helped increase sales in recent years
• Conde Nast


  One of the biggest magazine publishers in the UK, a very large magazine publishing house making a huge range of titles
• Vogue magazine started

  1892
• Conde Nast bought the American version of Vogue


  1909
• Conde Nast started the UK version of Vogue


  1916
• Vogue magazine did quite well during wartime eras, partly due to its more affluent target audience and the aspirational brand it created
• Vogue's popularity continued in the post-war period of the 1940s, 50s and 60s due to the economic boom and increased disposable income
• Vogue has retained its readership and circulation figures even as print magazines have generally declined in popularity
• Conde Nast

  • They take risks, rather than just minimising risk and maximising profit
  • They were one of the first to use colour photography in magazines in the 1930s
  • They changed the face of fashion by using the first black African-American model on the cover in the 1970s
• Conde Nast's risk-taking


  It makes Vogue seen as modern and at the forefront of fashion and magazine-making
• Vogue's collaborations


  They add an air of quality, exclusivity and excitement to the magazine
• Vogue has a reputation for finding talent before others, as many of their collaborators have gone on to become legendary
• Vogue's diversification

  • Conde Nast fashion and design college
  • Conde Nast luxury conference
  • Vogue-branded restaurants and bars
• Vogue's diversification


  It allows them to make money from their high-end brand image in other areas of the media
• Vogue editors


  • They have become iconic and powerful figures in fashion, making significant changes to the magazine
• Vogue Fashion Fund


  It helps new fashion designers fund their work, while also promoting Vogue's reputation for finding and nurturing new talent
• Vogue had a 100-year exhibition at the National Portrait Gallery, showing its iconic status and power as a brand
• Advertising in Vogue

  • It makes Conde Nast a massive amount of money, with a single full-page advert costing £36,000
  • Vogue's affluent audience embraces the advertising culture, unlike some other magazines
• Vogue has moved into digital media, with a digital version and strong social media presence, recognising the shift towards online content
• Conde Nast is exploring future technologies like augmented reality and AI to enhance Vogue's digital offerings