Summary

• DYE – SENSITIZED SOLAR CELLS is a marketing plan presented to the Senior High School Department of Davao City National High School

  
• The plan was submitted by Montecino, Vherly Jave O., Cabilan, John Mark, Pellano, Mesy O., Delideli, Anakim J., and Boyose, Mico Andrew from Grade 12 - Belo
• The plan was submitted to Marilou Ompad, the Principles of Marketing Teacher, in April 2024
• DYE-SENSITIZED SOLAR CELLS


  A product established as a partnership in April 2024 by three STEM students and four ABM students

  
• DYE-SENSITIZED SOLAR CELLS


  • The primary objective is to research and develop sustainable solutions using Orange (citrus sinensis) peels and Guyabano (annona muricata) leaf extracts as sensitizers
  • The business is situated in Davao City National High School

  
• The Philippines faces energy challenges in the Luzon, Visayas, and Mindanao regions, highlighting the need for new approaches to address the energy shortfall
• The growing worldwide interest in renewable energy has led to extensive studies on improving solar cell efficiency, offering promising solutions for meeting the rising demand for cleaner power sources
• Dye-Sensitized Solar Cells (DSSCs)

  An exciting and affordable option for meeting energy demands, using organic dyes to capture sunlight and imitate the way plants convert light into energy through photosynthesis

  
• DSSCs are changing the game in the solar energy sector with their adaptability, low cost of production, and ability to work effectively in low-light situations
• DSSCs provide a green and sustainable energy solution that can be incorporated into various structures and products, making solar power more accessible and practical for daily use
• The unique use of Orange peels and Guyabano leaf extracts as sensitizers has made the company's DSSCs stand out in the renewable energy sector
• Awareness of the company's product is still limited to a specific group of people, and they have not yet reached a wider audience
• The growing worldwide focus on sustainable energy solutions is opening up a big opportunity for the company's DSSCs
• The main hurdle the company faces is persuading the wider public about the viability and usefulness of their DSSCs in comparison to standard solar panels
• Marketing Strategies


  • Product Strategy
  • Target Market Strategy
  • Positioning Strategy
  • Pricing Strategy
  • Distribution Strategy
  • Promotional Strategy
  • Packaging
• Action Plan


  Steps to implement the marketing strategies
• HUGESOLAR Company


  A company that imagines a future in which solar energy is a potent catalyst for good, creating a truly hospitable and empowered international society
• HUGESOLAR Company


  • Has a strong foundation based on ethics
  • Has an unshakable commitment to quality
• HUGESOLAR Company's goal is to continuously deliver smart, user-focused solutions that go above and beyond industry standards
• HUGESOLAR Company hopes to continue leading the way in generating meaningful and environmentally friendly energy sources in a future when its influence permeates every facet of everyday life through persistent innovation, smart partnerships, and a strong commitment to social responsibility
• Dye-Sensitized Solar Cells (DSSCs)

  • Function in a variety of industries with a changing environment
  • Serve a market defined by the difficulties consumers and company owners have, chiefly those associated with affordable energy supply
  • Aim for a wider audience, taking its solutions outside of the classroom
  • Recognize the inconvenience that unexpected power outages and interruptions can cause
  • Seek to establish a setting where comfort and convenience coexist while highlighting the value of trust from residential and business customers
• DSSCs market


  • The number of homes and the population of business establishments are intrinsically linked to the size of this product's market
  • Emerging trends that support the items' relevance in the current market include the growing reliance on limited power supplies for daily usage and the need for creative, practical renewable power solutions
• DSSCs (Dye-Sensitized Solar Cells)

  • Offer more controlled, environmentally friendly, and convenient power use
  • Position themselves as an innovative environment enabler and technologically flexible energy source

  
• The solar energy market is witnessing significant growth due to environmental concerns and government incentives
• DSSCs face competition from other solar cell technologies but stand out for their flexibility and suitability for indoor and low-light conditions
• Research and development efforts focus on enhancing efficiency and stability of DSSCs
• Government policies, such as tax credits and renewable energy mandates, also impact market demand for DSSCs
• Consumer awareness of DSSCs remains relatively low, necessitating effective marketing strategies
• Effective marketing strategies for DSSCs

  • Identifying target audiences based on demographic and psychographic factors
  • Emphasizing DSSCs' unique selling points, such as flexibility and eco-friendliness
  • Determining effective distribution channels, including partnerships with installers and online sales platforms
  • Utilizing various channels, such as social media and industry events, to educate potential customers
  • Building a strong brand identity around reliability and sustainability
  • Providing excellent customer support and service
• The integration of guyabano and orange citrus peel extracts into DSSCs represents a significant advancement in solar cell technology, offering enhanced light absorption, improved efficiency, environmental sustainability, market differentiation, and potential cost savings
• Competitors of HUGESOLAR Company (DSSCs)


  • GoSolar Philippines
  • PHILERGY German Solar
  • Solar Philippines
• HUGESOLAR Company can effectively deliver DSSCs with guyabano and orange citrus peel extracts to target markets, expand their customer base, and capitalize on the growing demand for sustainable solar energy solutions
• Manufacturing of DSSCs with guyabano and orange citrus peel extracts

  1. Assembling the solar cells

  2. Applying the innovative coating containing the natural extracts

  3. Conducting quality control checks
• Distribution of DSSCs with guyabano and orange citrus peel extracts

  1. Transporting to distribution centers

  2. Collaborating with channel partners such as solar equipment distributors, renewable energy contractors, and green building suppliers

  3. Making available through sales channels including solar equipment distributors, renewable energy contractors, green building suppliers, and online platforms

  4. Engaging with customers through educational content, product demonstrations, and customer support

  5. Providing installation guidelines, technical support, and warranty services

  6. Gathering feedback from customers and channel partners to continuously improve
• Macro-environmental factors impacting DSSCs with guyabano and orange citrus peel extracts

  • Political factors
  • Economic factors
  • Social factors
  • Technological factors
  • Environmental factors
  • Legal factors
• The average of Porter's Five Forces analysis for DSSCs with guyabano and orange citrus peel extracts is 3.6, which means the product is ranging from moderately attractive to attractive
• DSSCs (De-Sensitized Solar Cells) enhanced with guyabano and orange citrus peel extracts represent a promising innovation in solar cell technology

  
• DSSCs (De-Sensitized Solar Cells) enhanced with guyabano and orange citrus peel extracts


  • Heightened light absorption due to organic dyes and pigments
  • Improved energy conversion efficiency
  • Alignment with environmental sustainability trends
  • Distinct value proposition in the market

  
• The TOWS Matrix is a strategic tool that helps organizations develop actionable strategies by aligning internal strengths and weaknesses with external opportunities and threats
• The estimated budgets for the specific strategies range from P10,000.00 to P35,000.00, depending on the scope and requirements of each strategy