Image, graphic, video or sound that needs to be sourced from a third party or created when making a media product
Chronological order
The time order that events happen in, from first to last
Classification
The labelling of products based on their suitability for an audience. Once classification has been completed, a certificate will be issued to show that the media product has been approved
Client
The company or individual who sets the brief for a media product or service
Client brief
A written document or verbal explanation based on a design idea from a client that gives the requirements for a project. This project will be worked on by creative and technical teams, who will design and build the final product to meet these requirements
Constraint
A limiting factor placed on a project or creative team, that affects the quality and style of the media product that can be made
Contingencies
Plans made for a possible situation or event that may happen
Copyright
A legal right a creator or copyright holder has to use material as they would like
Defamation
A spoken or written statement that is false and hurts someone's reputation or allows them to be ridiculed or shunned by society
Demographic
A particular section of the population
Design
The drafting and refining of ideas for a product
Distribution
The promotion and delivery of media products to their audiences, both digitally and in physical form
Frame rate
The number of images or frames shown per second in a video product
House style
The business or product brand's preferred design style for visual material, including colours, font styles or typeface
Lossless
An Image that does not lose any quality at all when reduced
Lossy
An image that will lose some of its original quality when it is reduced
Mind map
A diagram used to organise information in a visual way. A central idea is placed in the middle, key ideas arranged around this and the associated points for each idea arranged around them
Mood board
A physical or digital collage which visually represents a certain style, look or tone for a media product using images, text, colours, fonts, materials and textures
Permission
The content creator allowing somebody else to use their assets
Pixel
A finy square information/data that makes up a digital image
Pixel dimensions
The vertical and horizontal unit measurements of an image, usually in inches or centimetres
Post-production
Any work done or changes made to a media product after filming or recording has taken place
Pre-production
The phase where ideas are developed, and media products are planned
Production
The phase at which media products are created, assembled and finalised
Prototype
A practice model of a product on which the final product can be based which is used to test and improve the concept
Qualitative
Research based on the quality of data received, rather than the quantity
Quantitative
Data that is based on numbers and the quantity of responses
Segmentation
A way of breaking down an audience into manageable groups
Shooting script
A version of the script that is used in production. It contains camera shots and angles, scene numbers, revisions and amendments and is used by the cast and crew during the production stage
Symbolic codes
Allow the audience to make cultural and real-life connections to the media product. These are based on the meanings created by the choices a designer or director has made
Target audience
A group of people at which a product is aimed; broken down into categories such as age, gender, ethnicity, lifestyle and geographic location
Technical codes
The way in which equipment such as lighting and cameras is used to create a narrative in a media product
Technological convergence
Where previously unrelated media technologies come together on the same device/platform
Timescale
The length of time available to complete a project, task or activity
Typography
The process of designing of fonts and ensuring they are easy to read
Written codes
Can be both text and dialogue
Font
a collection of characters that share a similar style, weight and size.
primary research
research that has been collected by yourself without using data from others.
secondary research
research that is collected by others (e.g. information from a book)
work plan
an organizational tool that outlines the steps necessary for a project and designates realistic goals for completion.