DIASS

• Communication- process of transferring information and understanding from one person to another
• Communication entails not only comprehending but also sharing the meaning of the text
• Principles of communication - schools agree that communication is founded on the following principles.

  1. Communication is action

  2. necessary for survival

  3. needed to satisfy our needs

  4. mutually influence one another

  5. systems are subject to change
• The goal; of communication is to send information he understanding of that information from one person or group to another person
• Sender- the sources where the mesage comes from
• Message - the actual thought or meaning of the text
• Encoding- involves turning thoughts or ideas into actual message
• Channel- serves as the medium
• Receiver- the recipient of the message
• Decoding- interpreting the meaning of message
• feedback- receivers reply or answer to the message
• Linear Model- focus on the sender use of message influence other
• Circular or interaction based model- concept of feedback, field of experience, and culture a person grew up
• Transactional Model- not only send or receives message, but also interpreting it
• Intrapersonal - Involves the self only, during self reflection and self examintion
• Interpersonal- involves two peron
• Two types of Interpersonal communication

  1. direct interpersonal
  2. Mediated interpersonal
• Interviewing- process of dyadic. involving asking and answering questions

  Tpes: Open-ended questions and close-ended questions
• Small group- involves at least three 3 people to influence behavior and attitude
• Organizational communication- flow of message within network of independent relationships
• Intercultural communication- sharing information among members of two different cultures

  Intercultural misunderstaning, ethno centrism, and stereotyping
• Public communication- sender focus to multiple receivers who may respond verbally or ask questions
• mass communication- communicate through print or electronic medium
• Communication specialist- may be contracted part time or full time, work from home or office
• Function of Communication list- 1. to make available information and evidences to inform the public. 2. Facilitate accurate processing and analysis of such fact in professional and ethical way
• Function of Communication specialist-

  1. To collect documents, information, facts and opinions
  2. To communicate is to deliver truth and facts
  3. ablity to record what is happening accurately with available technology
• Data and Information gathering skills - Listening Skills and Reading skills
• Communication tol skills- Writing skills and Speaking skills
• career opportunities- Broadcast communication, journalism, filmmaking, public relations, theater and performing arts, International relations an negotiations
• Rights of communicators and Journalist

  1. freedom of speech
  2. access to information
  3. access the gateway
  4. Journalism privelege
• Responsibilities of communicators and Journalist

  1. seek truth and report it accurately
  2. should verify information before publishing
  3. Should be aware of the potential harm that their reporting may cause to individuals involved
• Libel- Article 353 of the code defines libel as public and malicious imputation of crime
• Right to privacy- section 3 of the Bill of Rights
• Anti Obscenity- Article 201 of RPC restricts proliferating morally wrong doctrines
• Code of ethics

  1. truthfulness of public right
  2. Responsibilities forming public opinion
  3. Defense of public right
  4. Standard of gathering and presenting information
  5. Respecting the integrity of the sources
  6. prohibits of discrimination, race, ethnicity and religion
  7. Respect privacy
  8. Prohibitions of bribes and other benefits
  9. The need to respect universal values and diversity of cultures
  10. The need to promote human rights, peace, social and democracy
• Competencies of Communicators and Journalist

  1. Expected t have excellence abd persuasive skills
  2. Embody integrity and credibility
  3. pursue masters an PhD degree