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• WHAT IS THE REPUBLIC ACT THAT PERTAINS TO INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES?

  Republic Act No. 8293 or the Intellectual Property Code of the Philippines
• Media codes commonly have an established meaning, denotation or connotation, to the target audience.
• There are three types of media codes: symbolic codes, technical codes, and written codes.
• Symbolic Codes - meaning of the product is not based on the product itself but on the interpretation of the audience
• Technical Codes include camerawork, editing, audio, lighting
• Written codes - are the formal written language includes the printed language and the spoken languange
• Copyright is a legal device authorizing the creator of a literary piece, artistic work, musicals or other creative compositions the sole right to publish and sell such work. Copyright owners have the right to control the reproduction of their work, including the right to receive payment for that reproduction.
• Plagiarism is an instance of using or closely imitating the language and thoughts of another author without authorization; the representation of that author's work as one's own, as by not crediting the original
• Phishing is a cybercrime in which a target or targets are contacted by email, telephone or text message by someone posing as a legitimate institution to lure individuals thatcan result in identity theft and financial loss
• The fair use of a copyrighted work forcriticism, comment, news, reporting,teaching including multiple copiesfor classroom use, scholarship,research and similar purposes is notan infringement of copyright.
• Parody A parody is a work that ridicules another, usually wellknown work, by imitating it in a comic way.
• Measuring Fair Use: The Four Factors • the purpose and character of your use • the nature of the copyrighted work • he amount and substantially of the portion taken, and • the effect of the use upon the potential market