Most important pigments for flower coloration producing yellow or red/blue pigmentation in petals, to attract pollinator animals
Protect plants from attacks by microbes and insects
Widely distributed in plants fulfilling many functions
Relatively low toxicity compared to other active plant compounds (for instance alkaloids)
Many animals, including humans, ingest significant quantities in their diet
Referred to as "nature's biological response modifiers" because of their ability to modify the body's reaction to allergens, viruses, and carcinogens
Show anti-allergic, anti-inflammatory, anti-microbial and anti-cancer activity