The role of the Marketing Function

• In order for a business to achieve its goal of adding value to the investors' investment, an important function of a business is to locate customers and to retain their loyalty.
• It creates value for the business by connecting potential customers with the products/services of the organisation
• Identify the needs of customers and determine the value they place on getting those needs satisfied
• Share information gathered from customers with the production function to ensure that the products/services offered meet the customers expectations
• Promote the products/services that the business offers to potential clients/ customers
• Provide feedback from the customers about the business' products/services and identify areas of improvement
• Shape the experience customers have after the products/services are delivered to them