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Marketing
Marketing Activities
Standardisation and grading
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Cards (4)
Standardisation
refers to the process of ensuring that goods are produced to the same standards in terms of
size/weight/colour/shape
There should be no
differentiation
in terms of the products
The quality of the final products can be measured against
pre-determined standards
Products that cannot be manufactured according to
pre-determined standards
are
graded
according to the
quality
of the product
These products are harvested from nature and made available to consumers