iMedia R093 Revision

• Traditional media


  • Film (motion pictures)
  • Television
  • Radio
  • Print publishing (books, newspapers, magazines)
• New media


  • Computer games
  • Interactive media
  • Internet platforms
  • Digital publishing
• Products in the media industry


  • Video content
  • Audio recordings
  • Music compositions
  • Animations
  • Special effects (SFX, VFX)
  • Digital imaging and graphics
  • Social media platforms/apps
  • Digital games
  • Comics and graphic novels
  • Websites
  • Multimedia presentations
  • eBooks
  • Augmented reality/virtual reality experiences
• Creative roles

  • Animator (creates animations)
  • Content creator (develops media content)
  • Copywriter (writes text for advertisements)
  • Graphic designer (designs visual elements)
  • Illustrator/graphic artist (creates illustrations)
  • Photographer (captures images)
  • Scriptwriter (writes scripts)
  • Web designer (designs websites)
• Technical roles


  • Camera operator (operates cameras during filming)
  • Games programmer/developer (develops computer games)
  • Sound editor (edits audio recordings)
  • Audio technician (manages audio equipment)
  • Video editor (edits video footage)
  • Web developer (builds and maintains websites)
• Senior roles


  • Campaign manager (manages advertising campaigns)
  • Creative director (leads creative teams)
  • Director (directs film/TV productions)
  • Editor (oversees content editing)
  • Production manager (manages production processes)
• Purpose


  The intended objective or goal of a media product, such as advertising/promotion, education, entertainment, information dissemination, or influencing opinions
• Style, content, and layout

  Elements that contribute to the visual and auditory aspects of media products, including color choices, genre conventions, formal or informal language, positioning of visual and audio elements, style of audio representation (e.g., music genre), style of visual representation, and tone of language used
• Client requirements


  Specific needs and expectations of the client or organization commissioning a media project, including the type of product, purpose, target audience, client ethos, desired content, genre, style, theme, and project timescales
• Client brief formats


  Different ways in which client requirements are communicated, such as commission documents, formal written briefs, informal discussions, meetings, negotiations, or written agreements
• Categories of audience segmentation

  • Age
  • Gender
  • Occupation
  • Income level
  • Education
  • Geographic location
  • Interests
  • Lifestyle choices
• Audience segmentation


  The process of categorizing and targeting specific groups of people based on their demographic and psychographic traits
• How audience characteristics influence design and production

  The impact of audience demographics and segmentation on the creation and customization of media products to cater to specific audience preferences and interests
• Primary research methods


  • Focus groups (group discussions)
  • Interviews (one-on-one or group interviews)
  • Online surveys
  • Questionnaires
• Secondary research sources


  • Books
  • Journals
  • Internet sites/research
  • Magazines
  • Newspapers
  • Television programs
• Qualitative Information


  Descriptive data gathered through methods like interviews and observations. Provides insights into opinions, experiences, and attitudes.
• Quantitative Information


  Numerical data analyzed using statistics. Involves objective, measurable data collected through surveys and experiments.
• Media Codes


  • Technical Codes
  • Symbolic Codes
  • Written Codes
  • Animations
  • Audio
  • Camera Techniques
  • Colour
  • Graphics
  • Interactivity
  • Lighting
  • Mise-en-scene
  • Movement
  • Transitions
  • Typography
• Technical Codes


  Elements related to the technical aspects of media production, such as camera angles, lighting, transitions, and typography
• Symbolic Codes


  Representations or symbols that carry meaning beyond their literal interpretation, often culturally or contextually influenced
• Written Codes


  The use of written language, including text, captions, subtitles, and other forms of written communication in media
• Animations


  The use of animated visuals to convey messages, evoke emotions, or create engaging experiences
• Audio


  • Dialogue
  • Music Genre
  • Silence
  • Sound Effects
  • Vocal Intonation
• Camera Techniques


  • Angles
  • Shots
  • Movement
• Colour


  The use of different colors and color combinations to convey emotions, establish atmosphere, or symbolize concepts
• Graphics


  Visual elements, such as illustrations, symbols, or infographics, used to convey information, enhance aesthetics, or create impact
• Interactivity


  Involving the audience through interactive elements, allowing them to participate, make choices, or engage with the media content
• Lighting


  • Intensity/Levels
  • Position
• Mise-en-scene


  The arrangement and composition of visual elements within a scene, including props, set design, costumes, and actors' positioning
• Movement


  The physical movement of characters, objects, or the camera within the media content, adding dynamism and visual interest
• Transitions


  Techniques used to transition between scenes or shots, such as cuts, fades, dissolves, or wipes, creating a smooth flow or conveying specific meanings
• Typography


  • Emphasis
  • Font Size
  • Font Types
• Components of Workplans


  • Phases
  • Tasks
  • Activities
  • Workflow
  • Timescales
  • Milestones
  • Contingencies
  • Resources
• Documents used to support ideas generation

  • Mind Map (Digital, Hand-drawn)
  • Mood Board (Digital, Physical)
• Documents used to design and plan media products

  • Asset Log
  • Flow Chart
  • Script
  • Storyboard
  • Visualisation Diagram
  • Wireframe Layout
• Legal considerations to protect individuals

  • Privacy and Permissions
  • Defamation
  • Data Protection
• Intellectual Property Rights


  • Protecting Intellectual Property (IP)
  • Using Copyrighted Materials
• Organisations Responsible for Regulation

  • ASA (Advertising Standards Authority)
  • Ofcom (The Office of Communications)
• Classification Systems and Certifications


  • BBFC (British Board of Film Classification)
  • PEGI (Pan European Game Information)
• Health and Safety


  • Health and Safety Risks and Hazards
  • Actions to Mitigate Health and Safety Risks and Hazards
  • Risk Assessments
  • Location Recces