Glossary

• What is an "Action code" ?

  An event in the narrative that tells the audience

  that some action will appear.
• What is an "Active audience" ?

  Audiences who actively engage in selecting media products to consume and interpret their meanings.
• What is an "Anchorage" ?

  An image that has different perspectives of it (but make sure that the image shows its meaning).
• What does "Appeal" mean?

  Where products attract and interest audiences through the use of stars, genre conventions, etc...
• What does "Aspirational" mean?

  Something that encourages the reader/audience to want more money, make market consumer items, and have a higher social position.
• What does "Attract" mean?

  How media producers appeal to their audiences to encourage them to purchase their product(s).
• What does "Audience Categorization" mean?


  Segmenting audience based on characteristics. (e.g. by age, gender, ethnicity, etc...)
• What does "Audience consumption" mean?

  Audiences engage with the media products (playing video games, reading blogs, watching a tv program, etc... )
• What does "Audience Interpretation" mean?

  Understanding how an audience perceives and makes sense of a message or performance.
• What does "Audience Response" mean?

  Feedback
• What is "Brand Identity" ?

  Image and perception. (e.g. Nike, Channel, etc...)
• What is a "Broadsheet" ?

  A type of Newspaper.
• What is a "Caption" ?

  Words that accompany an image that explains it's meanings.