3 People

• What is communication?

  the transmissions of a message from a sender to receiever
• What are the different types of communication?

  • External
  • Internal
  • Two way
  • One way
• What is one-way communication?

  when the message is sent but there is no reply
• What are examples of one-way communication?

  Announcement, leaflet
• What is two-way communication?

  When the person receiving the message can reply to the sender
• Why is two-way communication important?

  For feedback and to generate ideas
• What is internal communication?

  Communication that takes place between people who work in the same organsiation
• What are the 2 types of internal communication?

  Horizontal and vertical
• What is vertical communication?

  Between people on different layer of the organisation hierarchy
• What is downward vertical communication?


  When a manger talks to workers
• What is upward vertical communication?

  If a worker emails their boss
• What is horizontal communication?

  When two people at the same level within the organisation structure communicate with each other
• What is external communication?

  Communication that takes place between someone in the organisation and with someone outside the organisation
• What are the 2 types of external communication?

  Formal and informal
• What is an example of informal communication?


  A conversation during a break or a social event
• What is formal communication?


  When the means through communicating are through official channels
• What are examples of formal communication?

  Letters, meetings, reports
• What is an example of internal communication in marketing?

  when planning promotion campaigns
• What is the importance of external communication in marketing?

  For effective market research and advertising that informs the customer of the product
• What is the importance of internal communication in finance?

  So that accurate accounts are kept, about income and expenditure
• What is the importance of external communication in finance?


  To explain a business plan to a bank manger to persuade them to provide a loan
• What is the importance of external communication in operation?

  To enquire about a delivery of raw materials
• What is the importance of external communication in government and trade?

  So that businesses understand government regulations and so businesses are able to make applications for a grant from the government
• What is human resources?


  The people who do the work for a business
• What is the purpose of human resources?

  To carry out the functions of a business
• What is are examples of internal communication in operation?

  • To discuss quality so material isn't wasted
  • When marketing informs how much goods were ordered
• What are examples of internal communication in human resources?

  • To resolve a problem between workers, to avoid disruption
  • To motivate workers to improve their performance
• What are examples of both internal and external communication in human resources?

  • To encourage applicants
  • To get information about applicants for a job
  • So a person is trained properly
• What is an example of external communication in government and trade?

  • So that a business understands government regulations
  • So businesses can make application for a grant from the government
• What are the different ways of communicating in a business context?

  • Written communication
  • Verbal communication
  • Social media
  • websites
• What are the advantages of using websites to communicate in a business?

  • Links can be used to offer a chat service
  • Images can be used
  • detailed information about the product can be given
  • A lower-cost way of advertising
  • Websites work 24/7
  • Products can be promoted to customers around the world
  • Sales can be made online
  • Customers can locate nearby stores
  • Internet continues increasing
  • Customers can post feedback which can be positive
• What are the disadvantages of using websites to communicate in a business?

  • Risk of website crashing
  • Business can receive spam emails
  • Not everyone likes using websites
  • Needs to be maintained and updated
• What are the advantages of using social media to communicate in a business context?

  • Customers can help to promote your message by passing it on to others
  • Cheaper to advertise than other methods
  • Visual images, enhance communication
  • Information updated regularly
  • Huge number of users
  • A good way for staff to communicate
  • Can involve customers by feedback
• What are the disadvantages of using social media to communicate in a business context?

  • Information needs to be updated and manged regularly
  • Can be difficult to measure effectiveness
• What are some examples of written communication in a business context?

  • Letters
  • Emails and texts
• Emails and texts 


  Used to send a specific message to a colleague, supplier or customer
• Letters 


  A formal method of communicating
• What are the advantages of written communication in a business context?

  • Record of message
  • Message can be read multiple times, ensures message is understood
  • Message can be sent to multiple people
  • Can avoid confrontation
  • Can be transmitted swiftly
• What are the disadvantages of written communication in a business context?

  • not possible to check immediately if the message is clear
  • Some can get overwhelmed by the number of emails
  • Risk of computer getting infected
  • Emails may get lost in spam
  • Sucess of the message depends on how clearly it is written
• What are some examples of verbal communication in a business context?

  • Meetings
  • Presentations
  • Phone