Milgram reported that 75% of participants said they believed the shocks were real, but research suggests only about half actually believed this</b>
A study using real shocks on a puppy found 54% of men and 100% of women gave what they thought was a fatal shock in response to an experimenter's orders
Participants only obeyed when the experimenter delivered the first three verbal prods, but disobeyed when given the fourth prod to blindly obey
Decreased proximity between teacher and learner
Increased obedience
Conducting the study in a run-down office block rather than a prestigious university
Decreased obedience
Experimenter wearing a lab coat vs ordinary clothesdecreased obedience
Milgram's findings have been replicated in other cultures, though mostly in Western countries similar to the US
Participants may have been aware the procedure was faked, so it's unclear if findings are due to genuine obedience or just 'play-acting'
