PCIT08

• Logo


  A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
• Types of logos


  • Font-based logos
  • Logos that literally illustrate what a company does
  • Abstract graphic symbols
• Logo Design Process

  1. The Brief

  2. Research

  3. Getting Started

  4. Visual Research

  5. Sketching & Conceptualising

  6. Reflection

  7. Revise & Add Finishing Touches

  8. Presentations
• The Brief


  Includes information about the company/organisation, its history, target market, goals, specifications, and budget/deadline
• Logo


  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate
  • Clean and functional
  • Illustrates the business's key benefit
• A logo's height and width should be close
• Lines


  • Can be used to divide space and direct the viewers eyes
  • Can be used to separate content
  • Direct the flow of content
  • Can be used to create emphasis on a specific area of your work
  • Can be used as an organizational guide, some examples are: wire-framing in web design, sketching in logo design, properly aligning text and images in web design and graphic design, the grid system
• Shapes

  • Everything is a shape
  • Shapes add interest in the design
  • Used for emphasis
  • Geometric and organic shapes
• Positive shape

  Automatically creates a negative shape
• Texture


  • The way a surface feels or is perceived to feel
  • With flat design dominating, use textures smartly (or avoid them)
• Direction

  • Horizontal suggests calmness, stability and tranquillity
  • Vertical gives a feeling of balance, formality and alertness
  • Oblique suggests movement and action
• Websites scroll vertically (most of the times)
• Visual direction usually form a Z shape in LTR web designs, a S shape in RTL
• Size


  The relationship of the area occupied by one shape to that of another
• Colour


  The visual perceptual property corresponding in humans to the categories called red, blue, yellow, etc.
• Colour characteristics

  • Hue = Colour's wavelength
  • Saturation (or Chroma) = How Sharp or dull a colour appears
  • Brightness (or Value) = is the shade (darkness) or tint (lightness) of a colour