Social Influence

• Kelman's types of conformity- publically conforming but not internalised, identification- conforming to a group you value, public and private but only when a part of group, internalisation- deepest level of conformity,
• normative social influence- peer pressure example, informational- to be right, common in ambiguous situations which leads to internalisation
• Asch 1951- 75% conformed at least once, lab control, lacks ecological validity, androcentric, ethical concerns as it is deceptive,
• Zimbardo 1973- whether people conform to different social roles, stanford uni, randomly assigned to either guard or prisoner, realistic- created rich positive qualitative data
• Zimbardo recruitment- 24 males selected through advertisement, random assigment to each role, mock prison setting, unexpectedly arrested at homes and transported to prison, were deloused at the psychology building at stanford prison/uni, guards and prisoners were dressed according to their roles and prisoners given daily routines, was terminated after 6 days due to unethical procedure
• zimbardo- independent groups
• bickmans obedience study 1974- to investigate whether people were more likely to obey a confederate compared to a plain clothes condition or someone dressed as a security guard, was found that the obedience was lowest level with the milk man condition
• unanimity- asch conformity drops if another dissenter is present, up to 3, task difficulty- the harder the tasks the greater conformity due to informational social influence, evaluation- cultural bias western ideologies- androcentric, beta bias, ethical concerns= deception, practical application- leads to an understanding of peer pressure in society and the implications it has on social influence/conformity