Follow the basics of the writing process
Be clear with your purpose and target reader
Consider the context of writing the document
Organize your ideas using cohesive devices
Avoid wordiness and redundancies; be direct to the point
Be objective and factual with your message
Use brainstorming strategies
Edit, edit, edit, eliminate all grammatical and typographical errors
Anticipate the readers' beliefs, values, motivations, and possible objections
Adjust your language based on your relationship with the receiver of the document
Study the format used by your organization and incorporate it in your writing
Avoid excessive font effects
Be consistent with the type of English you use