TYPES OF DATA

• What is quantitative data?


  How much or how long and is measured in numbers.

  -The DV in an experiment is quantitative

  -Closed questions.
• What are 2 benefits of quantitative data?

  • Easy to analyse
  • Easy to draw conclusions.
• What are 2 drawbacks of quantitative data?

  • Oversimplifies
  • Could be meaningless?
• What is qualitative data?


  Cannot be counted or qualified and is what people think/feel.

  -Open questions.
• What are two benefits of qualitative data?

  • Rich and detailed data
  • Provides insights into thoughts and behaviours - answers are not constricted.
• What are 2 drawbacks of qualitative data?

  • Time consuming
  • Complex-makes it more difficult to analyse.
• What is primary data?

  Sometimes called field researching refers to original data that has been collected specifically fro the purpose of the investigation by the researcher.
• Primary data arrive first hand from the participants and is gather by conducting an experiment, questionnaire or observation.
• What are 2 benefits of primary data?

  • Researcher has control over data
  • Data collection can be designed so it fits the aims and hypothesis of the study.
• What are 2 drawbacks of primary data?

  • Time consuming
  • Expensive.
• What is secondary data?

  Data that has already been conducted by someone other than the researcher and already exists before the psychologists conduct their research.
• Secondary data has already been subject to statistical testing and the significance is shown.

  Data could be in articles, books or websites.
• What are 2 benefits of secondary data?

  • Already been analysed
  • Simpler and cheaper to access someone else's data-quicker.
• What are 2 drawbacks of secondary data?

  • May not fit the needs of the study
  • Subject to statistical testing - not known whether its relevant.