follicular phase: during the beginning of the menstrual cycle, estrogen levels are low, anterior pituitary increases LH and FSH production. Few follicles start to mature in ovaries. Cells in follicles start producing estrogen and small amounts of progesterone. Each follicle contains an oocyte. After 1 week, only 1 follicle remains, which grows and produces estrogen. Around day 12, high levels of estrogen leads to the anterior pituitary gland releasing a surge of LH, so the follicle ruptures and ovulation occurs