Patriarchal culture

• • Media portrays the idea that women should try to please their man and heighten their beauty and sexuality 
  • Makeup - adverts - Revlon, Maybelline, Rimmel 
  • Clothing - adverts - Boohoo, Asos, M&S
  • Sexuality - high heels, lingerie 
• In the media the majority of the time women are seen as sexual objects
• As long as media has been distributed the pornography business has grown from posters, magazines and DVDs 
• Lead roles are mostly given to men than women