Galaxy

• Establishing shots

  Shots of winding mountains and roads around a coastal area of Italy, creating an aspirational, escapist fantasy for audiences
• Open top car

  Seen as a glamorous, fun thing to do
• Town area of Italy

  Bustling roads, people, scooters, market stalls, creating a feeling of stress and chaos
• Audrey Hepburn

  Very famous actress, iconic look with hair, makeup, and fashion, known as a fashion icon in the 1950s and 1960s
• Audrey Hepburn is no longer alive and was not alive when this advert was made, so the makers used CGI technology to recreate her</b>
• Use of Audrey Hepburn


  To connote that this brand is about luxury, style, iconicity, nostalgia, and tradition
• Audrey Hepburn on the bus

  Stuck on a bus unable to go forwards, feeling stressed, glances down into her handbag where the close-up of the Galaxy packaging is shown, non-diegetic music starts making everything feel calmer
• Convertible car

  Seen as a luxury, glamorous, and a sign of wealth and class
• Shot reverse shot between Audrey Hepburn and the man in the car

  Emphasises the eye contact and potential romance building in the narrative
• Nick Hopper

  Model/actor chosen because he looks like a young Gregory Peck, who was in Roman Holiday with Audrey Hepburn, adding to the references and realism
• Audrey Hepburn leaves the bus


  Everyone stops to look at her, she takes the bus driver's hat, suggesting she is assigning him a job as her chauffeur, implying she is of higher status and class
• Sexualised images of Audrey Hepburn's mouth and lips


  Quite common and conventional in chocolate adverts
• Slogan: "Why have cotton when you can have silk?"

  Creates a binary opposition between Galaxy as the luxury, silk option and other chocolate as the basic, cotton option
• Traditional representation of gender

  May reflect the 1950s setting but not all audiences will respond positively to the stereotypes
• Song: "Moon River"

  Sung by Audrey Hepburn in Breakfast at Tiffany's, adding intertextual references and nostalgia
• The CGI version of Audrey Hepburn was from the 1953 film Roman Holiday, adding another intertextual reference
• Some audiences found the use of CGI to recreate a dead celebrity unethical and a blatant example of consumerism, while others loved the idea
• As CGI technology has improved, more modern audiences may find the CGI in this advert less realistic and more evident