TEXT MEDIA

• HYPERTEXT: A text that is linked to other texts, images, or other media.
• PLAIN TEXT OR UNFORMATTED TEXT: Fixed size characters having essentially the same type of appearance
• FORMATTED TEXT: Appearance that can be changed using font parameters
• TYPEFACE: Refers to the representation or style of a text in the digital format
• TYPES OF TYPEFACES:

  • SERIF: Usually used for the body text of books, newspapers, magazine and research publication.
  • SANS SERIF: Used for clean and direct meaning text.
  • SLAB SERIF: Can used for large advertising size on billboards
  • DECORATIVE: Caters to a wide variety of emotions or themes
• TXT( text): Unformatted text document by an editor as notepad on windows platform
• DOC : A native format for storing document created by MS word package
• PDF: Develope by adobe systems for across platforms exchange for documents, supports image and graphis
• PS (POST SCRIPT): A page description language used mainly for desktop publishing
• EMPHASIS: Refers to the importance or given value to a part of the text based content.
• APPROPRIATENESS: Refers to how fitting or suitable the text is used for a specific audience, purpose event.
• PROXIMITY: Refers how near or how far are the text elements from each other
• ALIGNMENT: Refers how the text is positioned in the page
• ORGANIZATION: Refers to a conscious effort to organize the different text element in a page
• REPETITION: Concerns consistentcy of elements and the unity of the entire design
• CONTRAST: Creates visual interest to the elements.