Persuasion

• Rhetoric

  Art of effective writing and speaking in which a person makes their point more believable
• Ethos

   Persuasion by character
• Logos

  Persuasion by logic
• Pathos

  Persuasion by emotion
• Reciprocity

  Obliged to give back to others what they’ve received first; humans hate feeling indebted; being the first to give and giving something personalized and unexpected
• Scarcity

  Not frequently available or so unique; people want more of the things they can have less of; people have a fear of missing out
• Liking

  they say yes to who they like, they like those who-are similar to them
• Consistency

  Consistent with things they’ve previously said or done; having commitment; when people aren’t consistent, they get cognitive dissonance and find the person indecisive or intellectually weak
• Authority

   People follow the lead of credible, knowledgeable experts
• Consensus

  Looking at others actions to determine their own; social proof
• Persuasion

  Process aimed at changing a person’s attitude or behavior towards something or make them do something they wouldn’t beforehand